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Solène Jimenez

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Richard Rodgers Theatre

Hamilton, the musical breaking all records

On July 3rd, the Disney + streaming platform launched the Hamilton program to all its subscribers. For the first time ever, the entertainment channel integrated a live show (a Broadway musical) into its offer. Did the musical based on the life of one of the founding fathers of the United States of America achieve such a feat after generating nearly a billion dollars in ticket sales in five years of operation? By combining in a rather spectacular way the creation of a show in the age of time and an innovative marketing strategy strongly influenced by storytelling and inclusion.

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