Arenametrix : Blog
The Arenametrix blog allows you to be at the forefront of digital news within cultural and sports structures: case studies, interviews, videos, podcasts...
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Cultural structures and events: should you integrate SMS into your loyalty strategy?
7 solutions to develop your database during the summer break
Emailing and generation Z: can we still use email to communicate with young people?
The digital transformation of sports clubs: fan data as a growth lever
Five things you need to know to run a successful subscription campaign
Visitor data: a valuable resource to be collected
How to use Pims and Arenametrix in a complementary way to manage your marketing activity?
Customer reviews: what can sports organisations learn from them to improve fan relations?
How to take advantage of OTAs and CRM to increase your direct sales?
What KPIs should be used to measure the success of digital transformation for a sport organisation?
5 emails to automate to strengthen your relationship with your audience
Professional sport: The 6 trends in sports marketing for 2022
Operas: welcoming new audiences to diversify the profiles of your spectators
Professional sport: How to develop B2B revenues in 2022?
Good practices for marketing your e-shop
Professional sport: What indicators should you monitor to measure the success of your investment CRM ?
Convincing undecided spectators with abandoned shopping cart reminders
Rennes Opera: diversifying the audience of an opera
Professional sport: how to better market your products to the general public?
Maison de la Poésie: diversify your audiences and strengthen the relational experience with the spectators
Fall 2021: how to welcome back the audience and generate sales?
Live performance venues: How to increase your own sales?
An opportunity for local tourism?
Cultural venues: what CRM indicators should be monitored to know your visitors and better target your communications?
Cultural and sports organisations: which CRM solution to choose?
Venues: should you outsource some of your marketing to resellers?
The 4 keys to fan relations
Why social media are wasting your time (and your money)
Solène Jimenez appointed Head of Northern European Development
How can D2C e-commerce protect theme parks from the pandemic?
Best practices in UX and email design
Theatres and concert halls: what CRM indicators should you follow to know your audiences and better target your communications?
Top 5 ticketing strategies
Ticketing: What is the future of the subscription?
How to combine environmental protection and email communication?
Recrewteer : Your volunteer management solution
Professional Sport: [Round Table] Creating an omni-channel universe and monetizing your fans' data
Data & Tourism: Your competitiveness depends on your data
Apolline Locquet appointed Venue Manager
Sophia Baladi appointed Head of Cultural venues and Leisure
The TOP 5 subscription campaigns
5 ways to use marketing automation to optimize your communication
Arenametrix obtains the Responsible Digital Enterprise Label.
Hamilton, the musical breaking all records
Bouncing back after a long closure: what are the basic projects to prepare the recovery?
How do I communicate with OPT-OUT contacts using the service email?
Show recordings and livestreams:
what future after the health crisis?
How to market its reduced gauge ticketing offer?
Sports clubs: the 5 trends in fan relations in 2021
Museums : Visiting museums during the time of COVID-19
Festivals: Newsjacking, your new favourite communication tool.
Federations: how to bounce back after the crisis?
The TOP 3 of our articles venues 2020
The TOP 3 of our articles Cultural venues 2020
The TOP 3 of our music & festivals articles 2020
The TOP 3 of our professional sports articles 2020
Ski resorts: Improve your customer relationship management with CRM !
Arenametrix best practices
Best practices in sports business: TOP 5 ticketing
Best practices in sports business: TOP 5 marketing
Best practices in sports business: TOP 5 sponsorship
How can historical data help companies in a post-covid world? [3/3]
How can historical data help companies in a post-covid world? [2/3]
How can historical data help companies in a post-covid world? [1/3]
4 reasons for cultural venues to intensify their digital strategy
3 strategies for winning leads
Tips and ideas for implementing dynamic pricing in the theatre
Editorial planning: an essential tool for marketing professionals
How do you keep the link with your fans during containment?
How to engage customers through satisfaction surveys?
How to reconcile BtoB and BtoC strategies thanks to CDP ?
The EXPERIENCE platform improves engagement through text messaging
The cultural sector needs to reinvent itself: from single ticket sales to subscription marketing
Museums and tourist sites, how to set up your marketing budget?
The future of theatre in a digitalized world!
4 tested and approved strategies to fill your concert hall
The 4 strategies that work for a subscription campaign
According to Marc Geiger, the Covid-19 will give way to the "Roaring (20)20s".
Museums: innovate through digital technology to find new sources of revenue.
We are now referenced on the UGAP "multi-publisher" market.
Visitor experience and attendance: take control with your data
Ticketing: The 3 steps to a successful subscription campaign
Expand your sponsorship revenue in the digital age
Google's new tool for live events aims to change the ticketing system
Engaging your audiences in times of containment - examples from the United States
Boost your ticket sales with early bird fares.
How to sell concert tickets using the emotions of the attendees?
The development of cultural audiences
