01 Apr Theatres: Applying Yield Management Techniques to Ticket Sales
YIELD MANAGEMENT TECHNIQUES APPLIED TO THE SALE OF CONCERT TICKETS
Yield Management is a marketing and sales technique that simply consists of proposing differentiated and dynamic pricing in order to improve its fill rate and maximize its turnover. This means, for example, varying the price of a seat according to low or high demand for a category of a given show.
Interested? The management of the Châtelet Theatre wished to apply the methods of Yield Management for part of its shows. Thus the collaboration with Arenametrix she was able to see the light of day. You can find their testimony here.
" Thanks to the tools and support offered by Arenametrix, we have succeeded in considerably optimizing our revenues for our flagship show of the season. " Sung Hee Hong, IS and database coordinator at CDM of the Théâtre du Châtelet, explains.
Discover now the work done around the pricing strategy of the Théâtre du Châtelet.
What didn't we play at the Châtelet Theatre in over 150 years of existence? Fairy tales, operas, plays, ballets, musicals, symphonies, operettas, vaudevilles, mysteries, film screenings, jazz or variety shows... It is today a cultural place that cannot be ignored in Parisian life!
of turnover compared to the starting grid
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