Theatres: Applying Yield Management Techniques to Ticket Sales

YIELD MANAGEMENT TECHNIQUES APPLIED TO THE PERFORMING ARTS

Yield Management is a marketing and sales technique that simply consists of proposing differentiated and dynamic pricing in order to improve fill rate and maximize turnover. This means, for example, adapting the price of a seat according to low or high demand for a category of a given show.

Interested? The management of the Châtelet Theatre wished to apply the methods of Yield Management for part of its shows. Hence, working with Arenametrix was natural. You can find their testimony here.

" Thanks to the tools and support offered by Arenametrix, we have succeeded in considerably optimising our revenues for our flagship show of the season," explains Sung Hee Hong, IS and Database Coordinator at CDP .[Access the certified testimonial]

Discover now the work done around the pricing strategy of the Théâtre du Châtelet.

What didn't we play at the Châtelet Theatre in over 150 years of existence? Fairy tales, operas, plays, ballets, musicals, symphonies, operettas, vaudevilles, mysteries, film screenings, jazz or variety shows... It is today a cultural place that cannot be ignored in Paris!

+ 150 000 €

of turnover compared to the starting grid
Visual Solene crop

Solène Jimenez

Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.

Apolline Locquet

Apolline Locquet

Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.

Find more Customer Testimonials here! 

Share this article with your friends!

Share on facebook
Share on linkedin
Share on twitter

Read more on our data & entertainment blog:

Optimize inbound processing with forms and automation

Optimize the processing of inbound requests with forms and automation Download the complete version Optimize the processing of inbound requests with forms and automation We do not share your information. Discover the complete version Optimize the

Zoom Digital cover podcast

Subscribe to Digital Zoom

Subscribe to Zoom Digital, the podcast to understand everything about Data at the service of event organisers! Find all our issues: Is your data valuable? | Digital Zoom - Podcast #1 How to use the podcast?

No Comments

Post A Comment