YIELD MANAGEMENT TECHNIQUES APPLIED TO THE PERFORMING ARTS

Yield Management is a marketing and sales technique that simply consists of proposing differentiated and dynamic pricing in order to improve fill rate and maximize turnover. This means, for example, adapting the price of a seat according to low or high demand for a category of a given show.

Interested? The management of the Châtelet Theatre wished to apply the methods of Yield Management for part of its shows. Hence, working with Arenametrix was natural. You can find their testimony here.

" Thanks to the tools and support offered by Arenametrix, we have succeeded in considerably optimising our revenues for our flagship show of the season," explains Sung Hee Hong, IS and CRM Database Coordinator at the Théâtre du Châtelet. [Access the certified testimonial].

Discover now the work done around the pricing strategy of the Théâtre du Châtelet.