01 Apr Theatres: Applying Yield Management Techniques to Ticket Sales
YIELD MANAGEMENT TECHNIQUES APPLIED TO THE PERFORMING ARTS
Applying Yield Management techniques to the sale of concert tickets
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Using Yield Management techniques to sell tickets for shows
- We do not share your information.
Using Yield Management techniques to sell tickets for shows
- We do not share your information.
Using Yield Management techniques to sell tickets for shows
- We do not share your information.
Yield Management is a marketing and sales technique that simply consists of proposing differentiated and dynamic pricing in order to improve fill rate and maximize turnover. This means, for example, adapting the price of a seat according to low or high demand for a category of a given show.
Interested? The management of the Châtelet Theatre wished to apply the methods of Yield Management for part of its shows. Hence, working with Arenametrix was natural. You can find their testimony here.
" Thanks to the tools and support offered by Arenametrix, we have succeeded in considerably optimizing our revenues for our flagship show of the season. " Sung Hee Hong, ticketing system and CRM database coordinator at Théâtre du Châtelet, explains.
Discover now the work done around the pricing strategy of the Théâtre du Châtelet.
What didn't we play at the Châtelet Theatre in over 150 years of existence? Fairy tales, operas, plays, ballets, musicals, symphonies, operettas, vaudevilles, mysteries, film screenings, jazz or variety shows... It is today a cultural place that cannot be ignored in Paris!
+ 150 000 €
of turnover compared to the starting grid
Applying Yield Management techniques to the sale of concert tickets
- We do not share your information.
Using Yield Management techniques to sell tickets for shows
- We do not share your information.
Using Yield Management techniques to sell tickets for shows
- We do not share your information.
Using Yield Management techniques to sell tickets for shows
- We do not share your information.
Solène Jimenez
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Apolline Locquet
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