01 Apr Theatres: Applying Yield Management Techniques to Ticket Sales
YIELD MANAGEMENT TECHNIQUES APPLIED TO THE PERFORMING ARTS
Yield Management is a marketing and sales technique that simply consists of proposing differentiated and dynamic pricing in order to improve fill rate and maximize turnover. This means, for example, adapting the price of a seat according to low or high demand for a category of a given show.
Interested? The management of the Châtelet Theatre wished to apply the methods of Yield Management for part of its shows. Hence, working with Arenametrix was natural. You can find their testimony here.
" Thanks to the tools and support offered by Arenametrix, we have succeeded in considerably optimising our revenues for our flagship show of the season," explains Sung Hee Hong, IS and Database Coordinator at CDP .[Access the certified testimonial]
Discover now the work done around the pricing strategy of the Théâtre du Châtelet.
What didn't we play at the Châtelet Theatre in over 150 years of existence? Fairy tales, operas, plays, ballets, musicals, symphonies, operettas, vaudevilles, mysteries, film screenings, jazz or variety shows... It is today a cultural place that cannot be ignored in Paris!
+ 150 000 €
of turnover compared to the starting grid
Solène Jimenez
Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.
Apolline Locquet
Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.
Read more on our data & entertainment blog:
Convincere gli spettatori indecisi grazie al rilancio dei carrelli abbandonati
Convincere gli spettatori indecisi grazie al rilancio dei carrelli abbandonati 75,6%! Questo è il tasso medio di abbandono del carrello in tutti i settori nel 2018 (fonte: SalesCycle). L'abbandono del carrello si verifica quando i potenziali acquirenti di biglietti
Convincing undecided spectators with abandoned shopping cart reminders
Convincing undecided spectators with abandoned cart retries 75.6%! That's the average online shopping cart abandonment rate across all industries in 2018 (source: SalesCycle). Cart abandonment occurs when potential ticket buyers select
Subscribe to Digital Zoom
Subscribe to Zoom Digital, the podcast to understand everything about Data at the service of event organisers! Find all our issues: Is your data valuable? | Digital Zoom - Podcast #1 How to use the podcast?
No Comments