Theatres: Applying Yield Management Techniques to Ticket Sales

YIELD MANAGEMENT TECHNIQUES APPLIED TO THE PERFORMING ARTS

Yield Management is a marketing and sales technique that simply consists of proposing differentiated and dynamic pricing in order to improve fill rate and maximize turnover. This means, for example, adapting the price of a seat according to low or high demand for a category of a given show.

Interested? The management of the Châtelet Theatre wished to apply the methods of Yield Management for part of its shows. Hence, working with Arenametrix was natural. You can find their testimony here.

" Thanks to the tools and support offered by Arenametrix, we have succeeded in considerably optimising our revenues for our flagship show of the season," explains Sung Hee Hong, IS and CRM Database Coordinator at the Théâtre du Châtelet. [Access the certified testimonial].

Discover now the work done around the pricing strategy of the Théâtre du Châtelet.

What didn't we play at the Châtelet Theatre in over 150 years of existence? Fairy tales, operas, plays, ballets, musicals, symphonies, operettas, vaudevilles, mysteries, film screenings, jazz or variety shows... It is today a cultural place that cannot be ignored in Paris!

+ 150 000 €

of turnover compared to the starting grid
Visual Solene crop

Solène Jimenez

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Apolline Locquet

Apolline Locquet

Would you like to carry out a data & CDM diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your time.

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