Equip yourself with a CRM tool to centralise your database and develop your relationship with the public

Equip yourself with a CRM tool to centralise your database and develop your relationship with the public

Both managers of a music scene and organisers of a festival each summer, the Cargo de Nuit teams animate the cultural life of Arles.

In order to gain a deeper understanding of its audiences and develop a relationship with them, Le Cargo de Nuit chose the all-in-one solution from Arenametrix. 

This allows all data to be centralised, giving a global view of public interaction and engagement.

"This tool will allow us to differentiate more easily between the communication of our venue and that of our festival, and to refine the messages thanks to the test functions. The creation of email and SMS campaigns is quick and easy, which saves our teams a lot of time.

Anne Magnoni - Communication Officer - Le Cargo de Nuit

Find out more about this collaboration in our use case.

The Cargo de Nuit has been in Arles for more than 25 years and has quickly become a key institution in the cultural and musical landscape of Arles. With an eclectic musical programme ranging from jazz to electro, pop and funk, this contemporary music scene offers an intimate setting (350 seats) for all audiences in the region. 

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The number of weeks between the project kick-off meeting and the start of the tool

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Solène Jimenez

Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.

Apolline Locquet

Apolline Locquet

Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.

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