26 Apr Equip yourself with a CRM tool to centralise your database and develop your relationship with the public
Equip yourself with a CRM tool to centralise your database and develop your relationship with the public
As both a music venue manager and summer festival organiser, the Cargo de Nuit is constanly driving the cultural activity of Arles.
Thus, being able to gain a deeper understanding of its audiences whilst nurturing the relationship with its visitors became a priority. Hence the decision of the Cargo de Nuit to adopt the all-in-one solution from Arenametrix.
This allows all of their data to be centralised, giving a macro view of their public interactions and engagement.
"This tool will allow us to easily distinguish the communication sent from our venue and that of our festival, as well as refine these messages thanks to the test functions. The creation of email and SMS campaigns is both quick and easy, which saves our team a lot of time.
Find out more about this collaboration in our use case.
The Cargo de Nuit has been in Arles for more than 25 years and has quickly become a key institution in the cultural and musical landscape of Arles. With an eclectic musical programme ranging from jazz to electro, pop and funk, this contemporary music scene offers an intimate setting (350 seats) for all audiences in the region.
2
The number of weeks between the project kick-off meeting and the start of the tool
Solène Jimenez
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Apolline Locquet
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