01 Jan The TOP 3 of our articles venues 2020
Top 3 of our articles Venues 2020
The year 2020/2021 has been marked by a dense news for the venues. The health situation has had a profound impact on the development strategies of all these structures. In order to turn our backs on it for good and welcome 2021 with open arms, we offer you a selection of our most appreciated blog articles dedicated to these cultural actors.
3. Marketing actions, easy to set up for your theatre!
Here is a list of ideas for marketing actions, it is up to you to take advantage of them by selecting the most relevant for your structure.
2. The future of theatre in a digital world!
The current pandemic has shown how important it is for the theatre to take a new approach to its development.
1. Engaging your audiences in times of containment - examples from the US
Covid-19 - Let's take a look at the creative strategies used by our American friends to keep their audiences connected and passionate!
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Apolline Locquet
Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.
Solène Jimenez
Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.
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Tips and ideas for implementing dynamic pricing in the theatre
All about dynamic pricing Aubrey Stork is the head of marketing and e-commerce at Mirvish Productions, Canada's largest theatre production company. This is accomplished through a combination of data analysis, pricing strategies,
Hamilton, the musical breaking all records
On July 3rd, the Disney + streaming platform launched the Hamilton program to all its subscribers. For the first time ever, the entertainment channel integrated a live show (a Broadway musical) into its offer. Did the musical based on the life of one of the founding fathers of the United States of America achieve such a feat after generating nearly a billion dollars in ticket sales in five years of operation? By combining in a rather spectacular way the creation of a show in the age of time and an innovative marketing strategy strongly influenced by storytelling and inclusion.
Using Pims and Arenametrix to manage your marketing activity
Find out how Arenametrix and Pims are working together to provide the best scoring and marketing data for live performance
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