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The TOP 3 of our professional sports articles 2020

Top 3 of our professional sports articles 2020

The year 2020/2021 has been marked by a dense news for the sports and entertainment actors. The health situation has had a profound impact on the development strategies of all these structures. In order to turn our backs on it for good and welcome 2021 with open arms, we offer you a selection of our most appreciated blog articles, dedicated to professional sports players. 

3. Sport is not only for fans, it is also a business platform.

Digital platforms, such as Uber and AirBNB, are experiencing rapid economic growth in our society. Considering that sport is a microcosm of society, Stephen Bourke, a specialist in sport business, says that the sport industry has also become a platform for business. This article shows you how.

2. CDP - Top 5 benefits for a professional sports club

Customer relationship software (CDP) has become essential in the development of a professional sports club. In this article, we present 5 decisive uses!

1. The 4 strategies that work for a subscription campaign

The subscriber is at the top of the club's CDP pyramid, just below the ambassadors' box, the holy grail of club communities that should be targeted to benefit from micro-influencers within their own community. That's how important a subscription campaign is. Here's a look at four proven methods. 

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Alexis Riotteau

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Best practices in sports business: TOP 5 marketing

Best practices in sports business: TOP 5 marketing The year 2020 will go down in history, obviously because of the health crisis, which has obviously plunged us into an exceptional situation, but also because of the responses that sports organisations have made to this crisis.


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