01 Jan The TOP 3 of our professional sports articles 2020
Top 3 of our professional sports articles 2020
The year 2020/2021 has been marked by a dense news for the sports and entertainment actors. The health situation has had a profound impact on the development strategies of all these structures. In order to turn our backs on it for good and welcome 2021 with open arms, we offer you a selection of our most appreciated blog articles, dedicated to professional sports players.
3. Sport is not only for fans, it is also a business platform.
Digital platforms, such as Uber and AirBNB, are experiencing rapid economic growth in our society. Considering that sport is a microcosm of society, Stephen Bourke, a specialist in sport business, says that the sport industry has also become a platform for business. This article shows you how.
2. CDP - Top 5 benefits for a professional sports club
Customer relationship software (CDP) has become essential in the development of a professional sports club. In this article, we present 5 decisive uses!
1. The 4 strategies that work for a subscription campaign
The subscriber is at the top of the club's CDP pyramid, just below the ambassadors' box, the holy grail of club communities that should be targeted to benefit from micro-influencers within their own community. That's how important a subscription campaign is. Here's a look at four proven methods.
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Alexis Riotteau
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Read more on our data & entertainment blog:
Initiating the digital transformation of a sports federation
Use case French Federation of Sport for All : The Covid 19 pandemic has accelerated the transformation of sport practices.
Professional Sport: [Round Table] Creating an omni-channel universe and monetizing your fans' data
We talked to the Stade Français Paris about the challenges they face in improving the fan experience.
How long does it take to deploy a CDM?
Previously a taboo subject in cultural structures, CDP is now being democratised at great speed! However, many prejudices remain: no, the deployment of a CDP does not take months and months.
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