logo podcast Zoom Digital - white rectangle

Is Your Data Valuable? | The Digital Zoom - Podcast #1

Is your data valuable?
Arenametrix Far North logo

As part of our Arenametrix Grand Nord meeting, on Monday 28th January 2019, in Valenciennes, we met with theatres, opera houses, museums, tourist sites, festivals and sports clubs from the north of Franc
e
. 3 interactive conferences about Data in Entertainment were presented, including one by Ludovic Bordes, co-founder of Arenametrix. This one was about data processing in cultural and sports structures.

You can listen to the podcast of this interview on Spotify, Deezer, Apple and Google Podcast, summarised below!


01'00 - Is your data
valuable
?
You have data about subscribers, social networks or Facebook contests. All this data is present on all your technological systems: Excel files, ticketing software, social networks or centralization tools.
But this data has NO value!
Indeed, it is interesting to have a multitude of data, but as long as you don't know how to analyze, mobilize and gather them, they have no value as such.
The goal: to transform your data into usable information.

02'40 - Digitalisation of the entire cultural sector.
This sector has been gradually digitising for 5 years now. Indeed, your audiences are connected people, for example 4 million searches per minute are made on Google, 200 million emails are sent per minute or there are 1 million people connecting on Facebook per minute.
It is therefore in the interest of cultural organisations to equip themselves with digital technologies to meet the needs of their audiences.

Is your data valuable?


05'22 RGPD: Opportunity or threat?
The CNIL centralizes all regulations around the RGPD.
This is an excellent opportunity to square all the processes around data and the best way to identify its data!

08'50 Data segmentation: communicate in a personalised way!
Many cultural structures do not yet have this notion of segmentation.
A structure that has understood the importance of its data, the need to mobilize it and to speak to each of its audiences in a personalized way, gains value in its positioning as a strong brand in the French cultural landscape.

12'22 "Lookalike": develop your audiences, go beyond loyalty!
A "lookalike" target is an advertising target grouping people similar to your existing audiences. For example, you aim to develop your young audiences who live less than 10km from your national scene.
With Arenametrix, search the history of all your audiences who are under 25 years old, who live less than 10km away and send an ad to their statistical twins. This allows you to acquire new audiences.
That's the power of the connection between Arenametrix and Facebook!

Is your data valuable?

14'56 Break down the preconceived notions about ticketing.
Ticketing software allows you to sell and distribute your tickets. But they don't allow you to do marketing...

18'52 The Arenametrix conviction
Your job is to create emotion; ours is to multiply this emotion tenfold thanks to the richness of the data you collect.
Our job at Arenametrix is to gather your data, analyze it, and leverage it to improve your audience's experience.

Subscribe to
Digital Zoom

Or subscribe with your favorite app by using the address below

If you liked this article, check out our article on the reaching out to new audiences

Do you want to carry out a data & CRM diagnosis of your organisation? Take advantage of 30 minutes of free advice by reserving your niche.

Share this article with your friends!

Share on facebook

/

Share on twitter

/

Share on linkedin

Find all our numbers:

Read more on our data & entertainment blog:

How can historical data help companies in a post-covid world? [3/3]

Knowing how to adapt to expectations Adapting the approach to customer expectations The health crisis has highlighted the importance of really understanding the customer. According to Simon Wigley, Head of Business Intelligence and Analysis at NEC Group, during the course of

Tags:
7 Comments

Post A Comment