05'22 GDPR : Opportunity or threat?
The CNIL is centralising all the regulations around GDPR.
This is an excellent opportunity to square up all the processes around data and the best way to identify your data!

08'50 Data segmentation: communicate in a personalised way!
Many cultural structures do not yet have this notion of segmentation.
A structure that has understood the importance of its data, the need to mobilize it and to speak to each of its audiences in a personalized way, gains value in its positioning as a strong brand in the French cultural landscape.

12'22 "Lookalike": develop your audiences, go beyond loyalty!
A "lookalike" target is an advertising target grouping people similar to your existing audiences. For example, you aim to develop your young audiences who live less than 10km from your national scene.
With Arenametrix, search the history of all your audiences who are under 25 years old, who live less than 10km away and send an ad to their statistical twins. This allows you to acquire new audiences.
That's the power of the connection between Arenametrix and Facebook!