01 Dec Pro Clubs: Successful Relationship Marketing to Increase Fan Engagement
Webinar clubs pro: Successful relationship marketing to increase fan engagement
Tuesday, December 13, 2022 - 5pm
Through the example oftheESTAC Troyes and with the participation of its President & CEO Aymeric Magne, Arenametrix and Fanprime share their best practices and experience in the implementation of an ambitious fan engagement and loyalty project.
On the exchange programme:
- Enrich fan data and eliminate silos
- Optimize the average fan basket and stadium occupancy rate
- MyESTAC 360 loyalty program (digital, social, in-stadia, ticketing, e-shop, web3)
Belonging to the City Football GroupESTAC is a professional soccer club playing in Ligue 1, the highest level in France. With more than 300k followers on social media , the club is a pioneer in the relationship with its fans.
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Alexis Riotteau
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