23 June Webinar: Competitions: data generator & community booster
Webinar: Competitions: data generator & community booster
Animating its community and getting to know it better are the pillars of the relational strategy of sports clubs and competitions with their fans.
Today, it is the use of data that focuses efforts to achieve audience development and loyalty objectives. It is a valuable tool that allows us to better understand the expectations and behaviours of fans in order to offer them the right offer at the right time via their preferred communication channel.
But how do you combine data acquisition and community engagement to ultimately develop your revenues?
So-Buzz expert in marketing gamification and Arenametrix CDP platform share their expertise in the use of competitions for marketing and sales objectives.
On the exchange programme:
- Why organise competitions?
- What mechanics can be activated?
- How to use the recovered data?
- Illustrations and use cases from the relational strategy of
Narbonne Volleyball
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Olivier Spaeth
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