

Menu: Arenametrix > Professional Sport > Webinar: Competitions: data generator & community booster
Animating its community and getting to know it better are the pillars of the relational strategy of sports clubs and competitions with their fans.
Today, it is the use of data that focuses efforts to achieve audience development and loyalty objectives. It is a valuable tool that allows us to better understand the expectations and behaviours of fans in order to offer them the right offer at the right time via their preferred communication channel.
But how do you combine data acquisition and community engagement to ultimately develop your revenues?
So-Buzz expert in marketing gamification and Arenametrix CDP platform share their expertise in the use of competitions for marketing and sales objectives.
On the exchange programme:
Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.
Data Sponsorship embodies the evolution of sponsorship approaches in the digital age. Developing them is becoming a strategic challenge.
In order to develop their 2021 fan relations and build loyalty, sports clubs can count on the development of digital technology.
We talked to the Stade Français Paris about the challenges they face in improving the fan experience.
No Comments