11th May How to create an omni-channel universe and monetize your fans' data?
How to market its reduced gauge ticketing offer?
[04/03/2021]
During this round table, we discussed, with Camille Urli and Georges-Henry Bediou from Stade Français Paris the challenges they have faced and overcome to improve the fan experience and monetise their data. AroundArenametrix and ReachFivewe shared the steps that have enabled them to successfully carry out this digital transformation and place the fan at the heart of the club's development.
Agenda
- How has unified data improved the fan experience?
- How to value and monetize fan data?
- How, in this particular context, has Stade Français Paris managed to strengthen its closeness to its fans?
- What are the prospects for growth around digital and fan relations?
We would like to thank the professionals present for the special time we were able to have. Pierre remains available to discuss these issues which are particularly close to its heart.
Alexis Riotteau
Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.
Read more on our data & entertainment blog:
How to successfully promote a match on short notice ?
With only 3 weeks between the qualification and the match, find out how LOU Rugby successfully marketed the match.
Clients] How to market your ticketing offer with reduced capacity?
Last week we held a webinar with ten of our clients on marketing with a reduced gauge.
Sport is not just for fans, it is also a business platform.
Considering that sport is a microcosm of society, Stephen Bourke says that the sport industry has also become a platform for business.
No Comments