grevin museum yield management

Museums: Optimize your web sales and your turnover with yield management

Optimize your web sales and turnover with yield management

The Grévin Museum is a private wax museum located in the 9th arrondissement of Paris, France, and in which wax reproductions of famous people are gathered. Also part of the visit of the museum is the Grévin Theatre and the Palais des Mirages. 

The Yield Management consists in maximizing the turnover or the margin generated, mainly by playing on the combination of price variables and occupancy rates (capacity, show places, etc...) with the help of a differentiated and dynamic pricing policy. The lowest prices are often offered for bookings made well in advance or on the contrary at the last minute. To help you with your revenue management project,you can count on the expertiseof theArenametrix.

We propose here our collaboration with Grevin Museum. The main idea behind the introduction of a ticketing system for the Revenue Management system for the museum was to limit its losses by offering tickets at a price below the public's willingness to pay. The system was to provide recommendations for expanding the museum's opportunities by generating new income.

"Thanks to the Arenametrix support and the price variation strategies put in place, we are seeing an increase in attendance and an increase in revenue in 2019. This is despite the museum being closed for a month."
Julita Sierra
Head of Revenue Management & Internal Control

+23%

Increased sales via the website.

Discover now the work done around the pricing strategy of the Grévin Museum.

Sophia Baladi

Sophia Baladi

Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.

Visual Solene crop

Solène Jimenez

Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.

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