
15 Mar Museums: Optimize your web sales and your turnover with yield management
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Optimize your web sales and turnover with yield management
The Grévin Museum is a private wax museum located in the 9th arrondissement of Paris, France, and in which wax reproductions of famous people are gathered. Also part of the visit of the museum is the Grévin Theatre and the Palais des Mirages.
The Yield Management consists in maximizing the turnover or the margin generated, mainly by playing on the combination of price variables and occupancy rates (capacity, show places, etc...) with the help of a differentiated and dynamic pricing policy. The lowest prices are often offered for bookings made well in advance or on the contrary at the last minute. To help you with your revenue management project,you can count on the expertiseof theArenametrix.
We propose here our collaboration with Grevin Museum. The main idea behind the introduction of a ticketing system for the Revenue Management system for the museum was to limit its losses by offering tickets at a price below the public's willingness to pay. The system was to provide recommendations for expanding the museum's opportunities by generating new income.
+23%
Increased sales via the website.
Discover now the work done around the pricing strategy of the Grévin Museum.

Sophia Baladi
Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.

Solène Jimenez
Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.
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