In recent years, we have seen significant technological advancements across all sectors, and the cultural sector is no exception. Museums are increasingly undergoing organizational transformations, as well as inevitable digital transformations.
Moreover, according to Gece's 2024 barometer, 72% of respondents say they learn about cultural activities through digital means, including 47% via websites and 44% via social media. Digital platforms are thus an essential channel for acquiring new audiences for cultural institutions, which should seize this opportunity!
In this article, discover the importance of digital transformation for the cultural sector, along with all our tips for implementing an effective strategy!