Understanding and engaging new opera audiences

Discover the exciting results of Opera America's study on first-time opera-goers: Who are they? What are they looking for? How can we get them to...

From volatile audiences to rising costs: what Eurosonic 2025 taught us

Discover the key lessons from Eurosonic 2025: audience loyalty, cost management and digital tools for a changing music industry.

Boost the impact of Christmas on your sports organization with 5 key levers!

Targeted offers, exclusive merchandising, festive events and solidarity: 5 levers to maximize the impact of Christmas on your sports organization.

Optimizing merchandising for sports organizations: tips and strategies

Best practices for a successful merchandising strategy in sports: Boost your sales, engage your fans, and build a strong brand image.

Digital transformation of museums: improving engagement and visits

Discover the benefits of digitalization for museums: attract more visitors, offer interactive experiences, and efficiently manage data.

Enhance the fan experience: feedback and stadium interactive engagement

Sports clubs are reinventing the fan experience through feedback and interactive tools, turning each spectator into an active participant in the...

Winning strategies to elevate your sports product marketing

Boost the marketing of sporting events and products with practical tips for capturing fans and improve sales conversion.

Collecting your audience's feedback

Find out how to collect and use feedback from your audience to improve your cultural events.

7 ways to develop the database of a sports club during the summer break

Optimizing the summer break for sports clubs in Europe: enrich your database thanks to subscriptions, competitions, newsletters, etc.