Marketing · Included in every plan

The right message, at the right moment.

The Marketing module is Arenametrix's segmentation and campaign tool: it turns your ticketing data into personalised communications by email, SMS and WhatsApp, and links every campaign to the tickets it generates.

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CENTRALISATION

Centralise your audience knowledge

All interactions come together in a single contact record, updated in real time. Every ticket bought, every visit, every click or shop purchase automatically enriches the profile of your spectators, fans or visitors.

360° view of every contact (purchases, interactions, consents)
Complete history of behaviour across all your channels
Data enriched automatically from your connected tools

The outcome: A reliable, duplicate-free database, ready to activate.

SEGMENTATION

Target the right audiences

Segments built on real behaviours: frequency, purchase history, preferences, geography, engagement.

Dozens of targeting criteria (location, loyalty, average basket...)
Dynamic segments based on your audiences' behaviour
Segments updated automatically with every new interaction

The outcome: Lists that stay up to date, with zero manual work.

ACTIVATION

Orchestrate multichannel campaigns

Create, schedule and send email, SMS or WhatsApp campaigns from a single interface.

Email, SMS and WhatsApp campaign design
Intuitive drag & drop editor with our partner Brevo
Automated scenarios based on your audiences' behaviour

The outcome: More relevant messages on every channel.

ANALYSIS

Measure the revenue generated

Link your marketing actions directly to the sales they generate and steer your strategy with concrete indicators.

Every sale attributed to the marketing campaign that generated it
Comparison of the performance of your channels and automated scenarios
ROI tracking with dedicated dashboards

The outcome: You know which campaigns create value and where to invest.

The self-service demo

Launch your first campaign. Right here, right now.

The product, with no sign-up and no sales call: build a segment, write the message, hit send, and watch results roll in with live ticketing attribution.

Arenametrix: Campaigns

1 · Segment 2 · Message 3 · Results

Criteria

Contacts targeted 47 200

Journeys

Your campaigns keep working after your team logs off.

Welcome

A D+1 / D+7 / D+30 series after a first purchase, personalised by event type.

Re-engagement

Triggered after X days without a purchase, with an offer matched to past behaviour.

Anti-churn

An alert when a member's loyalty score drops, followed by a targeted win-back.

Season tickets

An automatic upgrade offer to regulars after N visits.

Benefits

What the Marketing module brings your organisation.

ROI attributed, not estimated

Every ticket or product sold is linked to the campaign that drove it.

Automation in the background

Welcome, re-engagement, renewals: the platform works around the clock, saving your team hours every week.

Goodbye Excel files

Data flows in from your ticketing systems by itself. No more lists to clean or cross-reference.

Self-service segmentation in 3 clicks

Lapsed members, families, last-minute buyers: target without waiting on IT or an agency.

A protected brand image

Fewer, more relevant emails: dynamic segments put an end to over-messaging.

Revenue beyond the ticket

Trigger merchandise, food and drink and perk offers for the audiences most likely to buy.