4 tried-and-tested strategies to fill your concert hall
A full house is part of a show producer's financial future, so it's legitimate to ask what strategies we have to attract and retain spectators.
Digital advertising campaigns : worthwhile for the events sector ?
If there's one subject that divides the marketing departments of cultural and sports organizations when it comes to allocating their ...
The best email subject lines to get your communications opened !
Before, during and after the event : 3 ways to build audience loyalty
A spectator's path, a visitor's path, a fan's path... Here are several variations on a single idea: to create a personalized dialogue with ...
Segmentation of cultural audiences: definition and examples
If you work in a cultural venue, you have two important objectives: to develop and retain your audiences. Both of these objectives will be ...
Convincing undecided spectators with abandoned shopping cart reminder emails
75,6% ! This is the average shopping cart abandonment rate on internet across all sectors in 2018 (source: SalesCycle). Shopping cart ...
From volatile audiences to rising costs: what Eurosonic 2025 taught us
As the dust settles on another exciting edition of Eurosonic Noorderslag 2025, one thing is clear: the live music industry is facing a lot ...
Single Sign-On: Why Unified Identity Is Becoming Strategic for Sports and Cultural Organisations
In professional sport and culture, digital ecosystems have expanded rapidly. Ticketing systems, online stores, mobile apps, content hubs, ...
An Effective Email Marketing Strategy for Building a Strong Subscriber Base
The long-term success of event organizers heavily relies on audience loyalty, making subscriptions a key driver of sustainability. Whether ...
Cultural structures and events: should you integrate SMS into your customer loyalty strategy?
While SMS is now widely used by brands as one of the key channels in their loyalty strategy, this communication channel is still little ...