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Audience Data Platform 2026

The pulse of your audience.

Arenametrix helps sports, performing arts and cultural organisations know their audiences better, extend the experience beyond each event, and turn one-time visitors into loyal communities.

450+
client organisations
15
connected countries
200+
integrations available
4.7/5
customer satisfaction (Trustfolio)
Trusted by
Stade BrestoisComédie-FrançaiseParis MuséesRC ToulonnaisLa Fête de l'HumanitéCulturespacesAS Monaco BasketChâteau de Versailles SpectaclesMuséum national d'Histoire naturelleFédération Française de NatationCrazy HorseMucemUnion Bordeaux BèglesCélestins, Théâtre de LyonNigloland
Who it's for

Built by and for sports and cultural organisations.

Sport

Sports

Keep your community engaged all season long. Build fan loyalty, grow memberships and stay connected.
Clubs & Leagues Federations Events
Discover the sector
Performing arts

Performing arts

Every performance is the start of a relationship. Turn occasional spectators into regulars of your programme.
Venues & Theatres Festivals Producers
Discover the sector
Museums and leisure

Museums & Attractions

A visit should never remain a one-off event. Turn every visitor into an ambassador for your institution.
Museums Monuments & castles Visitor attractions
Discover the sector
Ticketing integrations

Your tools are probably already on the guest list.

Ticketing, access control, online stores, mobile apps: Arenametrix connects natively to your current ecosystem. Your data flows in automatically, no manual entry.

See all integrations
Secutix
Weezevent
Ticketmaster
Billetweb
+96 more
Arenametrix
Before / after
Your day-to-day, before and after connecting.

Drag the handle: on the left, disconnected tools and manual exports; on the right, the unified flow in Arenametrix.

Drag the vertical handle
TicketingShopApp
Unified contact profile
Zero exports · segments always up to date
TicketingExcelEmailShopFormsAppExcel (again)
Manual exports every Monday · duplicates · frozen segments
Results

When data works harder, results follow.

+15%
first-time visitors per year
+10%
on average basket value
+20%
return within 12 months
+70%
season ticket renewals
Explore the customer stories

Averages observed among our clients after one year of proper use of the platform.

Trustfolio: 4.7/5

Our customers say it better than we do.

"

The support from Arenametrix is extremely valuable. It is a real plus on top of the tools provided. It helped us roll out an effective CRM strategy suited to our audiences, and Arenametrix has improved both the loyalty and the growth of our audiences.

★
Guillaume Favre
Head of Communications and Digital - Comédie de Genève
Self-assessment
Where do you really stand on data maturity?

Six questions, under three minutes: get your score, benchmark against your sector's median and identify the priority levers to know your audiences better, save time and grow revenue.

Featured content

A few tips to shine in your next meeting.

Read our latest articles.
Festivals

10 Key Metrics to Predict and Increase Festivalgoer Repeat Attendance

Discover the 10 essential CRM metrics every festival should track to predict repeat attendance, strengthen audience loyalty, and drive long-term revenue.
Read the article
Season ticket campaigns article

Season Ticket Campaigns: 6 Best Practices to Convert and Retain Your Fans

Optimize your season ticket campaign with our 6 best practices: CRM segmentation, marketing automation, friction reduction, and perceived value.
Read the article
Museums and leisure

From visitor to patron: how data is transforming cultural fundraising

An interview with Anna Cattaneo: data, CRM, loyalty and patronage. The keys to turning your audiences into committed patrons.
Read the article
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Customer stories, industry trends, campaign analyses and practical tips to strengthen your relationship with your audiences.

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Ready to take back control of your audiences?

In 20 minutes, an expert from your sector reviews your context and shows you how to know your audiences better, automate your marketing and grow loyalty. No commitment, unless it clicks.

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