The CRM and marketing platform for cultural and sports organizations

“We have been working with Arenametrix for several seasons on building a customer database. The objective is to increase the touchpoints from year to year (purchase on the ticketing system, newsletter registration, online competitions, etc.) in order to expand the database and then segment it to send the right message to the right person, at the right time. Indeed, the results are encouraging, with an interesting evolution of our database over the years.”

“We needed a solution that could meet our marketing objectives, in particular to centralise our database (and qualify it), our emailing and marketing automation mailings. In addition, we wanted a tool that could measure and analyse our activity. We now have a centralised, easy-to-access database. Running newsletter campaigns and automation is quick and easy. We rely on CRM data to implement our marketing strategies and improve our customer experience and loyalty.”

"Arenametrix is the CRM tool we use within the sites of Rouen Sites & Monuments (Métropole de Rouen). Tailor-made support for the teams in the ramp-up of the use of the tool and in particular on multi-site promotion strategy. Enrichment of the visitor journey thanks to marketing automation. Better understanding of visitors through cross-referencing of data sources and sales from different sites."

“We needed to integrate a CRM service into our digital and customer relations ecosystem. Today, with Arenametrix we manage all communications with our different segments. We can work on our segmentations with this reliable tool. Very positive, the tools are reliable, the Arenametrix employees always listen to us. The deliverability rates are very good. Connections to data sources are extremely reliable. A success for our club.”

“Arenametrix accompanied us on the topics of data integration, on setting up automation scenario as well as the improvement of our emailing opening stats. Result: the data is very reliable. Good results on automation scenarios..”

“As part of the digital strategy of the Théâtre Saint-Gervais in Geneva, Arenametrix helped us to bring together in one place our different databases, which were all independent of each other and therefore did not give us a real overview of our audience. Not only is the time spent designing our campaigns and segmenting our contacts infinitely shorter than before, we also have access to ticketing data by performance without having to log in to our ticketing system. Everyone can therefore have an overview of the attendance in real time.”

“Thanks to Arenametrix for its (almost) daily support with the FFBB. Together, we are developing and will continue to develop our relationship with our licensees and fans. Several objectives: to work on the data and our contact databases (lists / segments) and to optimise all our communications to send the right messages to the right people (thematic newsletters and marketing automation).”

“Arenametrix allows us to collect our ticketing data to expand our contact database for email communication campaigns and to target contacts according to precise data. We see high opening rates on our emails sent to targeted audiences.”

“We called on Arenametrix to build our mailing strategy for the opening of our new exhibition, with the aim of informing our audiences and inviting them to visit the museum. Support on a relevant mailing strategy, segmenting our audiences to adapt our message.”

“Arenametrix helped us to work on the targeting of our mailings. We regularly work on the tree structure and the reorganisation of our database. We have also been working on a reorganisation of the mapping, because we regularly change ticketing providers, and the data is not reported in the same way from one provider to another. The team remained attentive to find the most suitable solution. Finally, the new features of Arenametrix are innovative and allow a real improvement in use as well as their regular training videos very useful. Better email deliverability, more efficient campaigns.”

“We wanted to set up several Marketing Automation scenarios. With Arenametrix, we were able to quickly create scenarios and structure our contact groups and campaigns. We were also able to test and set up Whatsapp and SMS campaigns. Data remains the most important, so we were also able to create different forms that allow us to increase our contact base and segment it according to the touchpoints and messages to be conveyed. We have noticed a significant increase in our contact base (+15% year-on-year). But above all, we are able to better segment our customers, in order to move them forward in our purchase funnel and build loyalty.”

“The Château de Fontainebleau needed a tool to gather its data and be able to manage its relationship with visitors more precisely. Arenametrix supported us in 2023 on the deployment of a CRM to meet this challenge. Training of the teams and integration of the first data into the tool. Tailor-made support to ensure the development of the teams.”