MD
Musée de l'Air et de l'Espace
Museum · Aviation and space…
The Musée de l'Air et de l'Espace, based at Le Bourget airport since 1975, is a specialist voice in the museum landscape of the Paris region. Across more than 125,000 m² of exhibition space, it conserves and presents over 150 aircraft and hundreds of thousands of objects related to aviation and space. Its core mission is to preserve, restore and promote aeronautical and space heritage, while keeping the historical memory of the Le Bourget site alive through exhibitions, events and educational work.
The challenges
The team at the Musée de l'Air et de l'Espace wanted a cross-cutting tool to put in place active listening across all of its exhibition spaces while keeping an eye on visitor satisfaction and engagement.
It turned to GuestViews to deploy several solutions allowing it to:
- Involve visitors to the family space through a playful interface for collecting feedback and satisfaction, to improve their experience;
- Track satisfaction in real time and let visitors to temporary exhibitions send a virtual postcard to someone they know;
- Better understand what users of the media and games library expect and analyse their journey through the museum;
- Make the most of major events such as the Paris Air Show to collect qualified contacts through an automated prize competition.
How our work together began
We have been working together since 2023 and have already set up six visitor listening interfaces across every space and event at the Musée de l'Air et de l'Espace.
What was put in place
- Six dedicated applications (permanent trail, temporary exhibitions, family space, groups, events, media and games library) for 360-degree active listening.
- Playful features to gamify the experience: prize competitions run entirely by our software, and a virtual postcard that encourages recommendation.
- Targeted, evolving questionnaires for each space, to better understand what audiences expect and improve their journey.
- Collection of verbatim comments and qualified email addresses, to enrich qualitative analysis and feed future targeted campaigns.
Tailored set-ups for each space