Stade Brestois 29: reactivating lapsed ticket buyers with CRM automation
Not all inactive contacts in a CRM database are alike. Some no longer open anything the club sends. Others still read the emails but have stopped coming to the stadium, even though they have bought a ticket before.
10 good reasons to offer single sign-on to your audiences
Friday evening, the last seats for tomorrow's match go on sale. A fan taps through on their phone, lands on the login screen and can't ...
Royal Charleroi Sporting Club: Building a Structured Fan Journey to Improve Onboarding, Retention, and Reactivation
Founded in 1904, Royal Charleroi Sporting Club is an institution deeply rooted in the Hainaut region. Nicknamed Les Zèbres in reference to ...
Arenametrix and vivenu partner to turn ticketing data into audience growth
Arenametrix and vivenu are strengthening their partnership to help sports, culture and live entertainment organisations get more value from ...
From ticketing system to fan journey engine: a conversation with Tymes4
With Arenametrix Ecosystem Talks, Arenametrix continues its interview format dedicated to the people and companies shaping the future of ...