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Everything you need to master CRM marketing in performing arts, sports and culture.

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Arenametrix vs Hive: Why Switch to a Comprehensive CRM Platform?

In a landscape where live entertainment industries strive to better understand their audiences while boosting revenue, selecting the right technological tool is a structural decision. While often compared, Arenametrix ...

22 September 2026 · 5 min read

Mastering Your Ticketing-CRM Integration in 2026

In the culture and sports sectors, data is everywhere. Yet, it is often underutilized. Why? Because it remains trapped within your ...

22 September 2026 · 5 min read

6 Best Practices to Reduce Your CRM's Carbon Footprint

Why discuss the carbon impact of your CRM strategy? While the pollution generated by the digital sector is not directly visible, its carbon ...

22 September 2026 · 6 min read

Sports trade shows in Germany, Austria and Switzerland: the events that matter

Sports trade shows in the German-speaking world. Every year, the German-speaking world hosts numerous sports trade shows and conferences ...

22 September 2026 · 4 min read

Engaging participants and volunteers at an event with WhatsApp

Use WhatsApp to engage participants and volunteers at your events. Here is how to make it part of your communication strategy.

22 September 2026 · 5 min read

Building a festival journey that means something

Getting the right message to the right person at the right moment is the point of an effective festival journey. But what are the steps for ...

22 September 2026 · 7 min read

Making your festival a success: a guide to an effective digital strategy

Want digital to make your festival a success? Here are strategies to grow your audience, keep your festival-goers and improve your sales.

22 September 2026 · 5 min read

From visitor to patron: how data is transforming cultural fundraising

An interview with Anna Cattaneo: data, CRM, loyalty and patronage. The keys to turning your audiences into committed patrons.

22 September 2026 · 9 min read

Why a specialised CRM matters for cultural and sports organisations

Event organisers: choose a specialised CRM to centralise your data and sharpen your strategies.

22 September 2026 · 3 min read

Engaging audiences in the run-up to the holidays: what Arenametrix clients do

Ideas for engaging your audiences over the holidays: personalised offers, gamification and inspiration from Arenametrix clients.

22 September 2026 · 4 min read