Arenametrix and vivenu are strengthening their partnership to help sports, culture and live entertainment organisations get more value from their audience data — from the moment it is collected to the way it is activated.
A strong data strategy starts with the quality of the data produced. With its modern technology stack and focus on structured, accessible data, vivenu provides a solid ticketing foundation on which Arenametrix can build broader CRM and audience marketing use cases.
Through the integration, organisations can bring vivenu ticketing data together with additional audience data sources to build a more complete view of their audiences — from fans and spectators to visitors, members and donors.
Arenametrix helps organisations take audience engagement further by combining powerful segmentation, marketing automation and additional data sources within a unified audience marketing platform. Teams can create increasingly targeted audience journeys while extending their CRM strategy into additional use cases such as B2B sales and donor engagement.
This complements the capabilities available within the vivenu ecosystem and gives organisations the flexibility to expand their audience strategy as their needs evolve.
The Arenametrix–vivenu integration is already live and used by multiple joint customers, like Culturespaces. New customers can be connected to Arenametrix on the same day, removing lengthy technical integration projects from the onboarding process.
But connecting the data is only the first step. Arenametrix combines its technology with dedicated market and marketing expertise, helping teams identify the right use cases, structure their approach and start activating their data quickly.
For sports clubs, museums, leisure attractions and performing arts organisations, this means having both the technology and the support to put audience data to work effectively and generate results faster.
Further improvements to the integration are planned to broaden the data available and unlock additional use cases over time.