Valentine’s Day: 6 Inspiring Initiatives for Cultural Institutions
Valentine’s Day presents an ideal opportunity to attract new visitors and strengthen audience loyalty within cultural institutions. Whether you manage a museum, theater, historic site, or performance venue, offering ...
Festival Checklist: 9 CRM and Marketing Actions to Set Your Event Up for Success
Festival season is approaching, bringing its usual set of challenges: selling the remaining tickets, ensuring a smooth on-site experience, ...
Understanding and engaging new opera audiences
A few months ago, Opera America published its study Understand Opera's new audiences. And, as you can imagine, when we saw ‘opera’ and ...
5 Ways to Attract More Visitors to Your Cultural Venue
Attracting new visitors is a priority for most cultural organizations. But with marketing budgets often under pressure, investing heavily ...
What to Say When the Festival Is Over: 6 Messages to Keep Your Festival Audience Engaged
The final notes are ringing out, festival-goers are heading home, and the production teams are already starting to dismantle the stages. ...
The 10 Marketing Automation Scenarios to Have in Place for the New Season
The start of a new season is often a race against the clock for marketing and CRM teams. There’s a new programme to promote, acquisition ...
Building Subscriber Loyalty from the Very First Message with Marketing Automation
Comédie de Genève, Royal Charleroi Sporting Club, and Palais de Tokyo operate in very different worlds—a theatre, a professional sports ...
10 Key Metrics to Predict and Increase Festivalgoer Repeat Attendance
Once the last festivalgoer leaves the site, organisers enter what is often the most uncertain period of the year: How many people will come ...