Stade Brestois 29: rewarding fan loyalty on the 5th ticket purchase
When a supporter buys their fifth ticket, they are no longer just curious: they are a regular. Yet at most clubs, they receive the same message as someone coming for the first time, because ticketing and shop data are ...
Stade Brestois 29: reactivating lapsed ticket buyers with CRM automation
Not all inactive contacts in a CRM database are alike. Some no longer open anything the club sends. Others still read the emails but have ...
10 good reasons to offer single sign-on to your audiences
Friday evening, the last seats for tomorrow's match go on sale. A fan taps through on their phone, lands on the login screen and can't ...
Arenametrix and vivenu partner to turn ticketing data into audience growth
Arenametrix and vivenu are strengthening their partnership to help sports, culture and live entertainment organisations get more value from ...
The 10 Marketing Automation Scenarios to Have in Place for the New Season
The start of a new season is often a race against the clock for marketing and CRM teams. There’s a new programme to promote, acquisition ...
What to Say When the Festival Is Over: 6 Messages to Keep Your Festival Audience Engaged
The final notes are ringing out, festival-goers are heading home, and the production teams are already starting to dismantle the stages. ...
5 Ways to Attract More Visitors to Your Cultural Venue
Attracting new visitors is a priority for most cultural organizations. But with marketing budgets often under pressure, investing heavily ...
10 Key Metrics to Predict and Increase Festivalgoer Repeat Attendance
Once the last festivalgoer leaves the site, organisers enter what is often the most uncertain period of the year: How many people will come ...
Building Subscriber Loyalty from the Very First Message with Marketing Automation
Comédie de Genève, Royal Charleroi Sporting Club, and Palais de Tokyo operate in very different worlds—a theatre, a professional sports ...
Festival Checklist: 9 CRM and Marketing Actions to Set Your Event Up for Success
Festival season is approaching, bringing its usual set of challenges: selling the remaining tickets, ensuring a smooth on-site experience, ...