Planet Ocean Montpellier Boosts Visitor Engagement with GuestViews

Since 2018, Planet Ocean Montpellier has combined an aquarium and planetarium in the Odysseum entertainment district. Featuring over 300 species, it’s one of the most popular destinations in the Hérault region. Offering a fun, immersive journey from the depths of the ocean to the far reaches of space, the site appeals to visitors of all ages.

Key challenges

Planet Ocean Montpellier wanted to better understand its audience by creating an engaging end-of-visit tool to analyze marketing campaigns. The team needed a solution that could:

• Provide a fun, interactive way for visitors to share feedback at the end of their visit
• Capture evolving visitor insights through seasonal, varied topics
• Evaluate the effectiveness of past marketing campaigns to improve targeting for future promotions

Since 2022, GuestViews has supported Planet Ocean Montpellier with ongoing visitor feedback strategies throughout the year.

What we've done

• A custom-designed, interactive app seamlessly integrated into the visit’s scenography.
  
  
• Visitor feedback themes that change with the seasons and key challenges, allowing immediate reactions and newsletter sign-ups.
  
  
• Questions focused on the impact of communication campaigns to refine upcoming marketing efforts.
  
  
• Targeted post-visit email marketing based on visitor origin and satisfaction levels.

A Playful and Effective End-of-Visit Feedback Solution