You already know CRM for sending emails. But do you know the many other uses of a customer relationship management tool in a cultural institution?
The Club Innovation et Culture (CLIC) invited Arenametrix and two of its clients, Rouen Sites & Monuments and Culturespaces to share their experience of CRM as a tool that helps them send visitors from one of their sites to another, extend length of stay, improve the experience, manage visitor flows, engage audiences better, and even open a new site abroad without starting from scratch.