Rossetti Theater Teatro Stabile del Friuli Venezia Giulia
How Il Rossetti transformed its relationship with spectators through data centralization and tailored communication.
Founded in 1954, Il Rossetti is one of Italy’s most prestigious national theaters. Located in Trieste, it offers a diverse program ranging from classical theater to musicals, dance, and concerts.
In January 2023, the theater embarked on a digital transformation with Arenametrix’s CRM & marketing platform, aiming to better understand its audience and personalize interactions.
The challenge? Turning a diverse audience into an engaged community through targeted communications and smart data utilization.
During performances of The Phantom of the Opera (July 4–16, 2023), Il Rossetti first implemented a strategy based on three key elements.
→ Seamless integration with the ticketing system: By integrating Arenametrix with the Vivaticket ticketing system, ticket sales were centralized in real time, including online purchases and those made through third-party networks. The outcome: A significant time-saving for the team and an enriched database.
→ Personalized and engaging communication: A tailored communication journey was designed to guide spectators before, during, and after the performance.
→ In-depth audience insights: Data analysis provided valuable insights: Audience members from 70 nationalities, an average spectator age of 44, with a strong presence of young attendees (25–40 years old), a 93% seat occupancy rate, confirming the production’s strong appeal, etc.
Il Rossetti’s success is built on three pillars: