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Nausicaá
Discover how Nausicaá uses GuestViews to deepen visitor engagement and boost satisfaction.
Located in Boulogne-sur-Mer, Nausicaá has welcomed nearly 800,000 visitors annually since opening in 1991. More than just an aquarium, Nausicaá is a global center for ocean advocacy, aiming to raise awareness about marine ecosystems and biodiversity. Ranked among the top five aquariums in the world, its mission is clear: to help visitors understand environmental challenges, and most importantly, to fall in love with the ocean—and be inspired to protect it.
Key challenges
To ensure a high-quality visit and maintain strong ties with its audience, Nausicaá needed a flexible solution that could:
- Monitor visitor satisfaction in real time, adapting quickly to evolving needs
- Collect qualified leads, syncing them directly with the CRM for personalized communication
- Tailor feedback interfaces to specific visitor touchpoints (exhibits, shop, restaurant, etc.) for more accurate insights
Nausicaá chose GuestViews to meet these goals, launching a comprehensive visitor feedback ecosystem that strengthens both visitor experience and marketing capabilities.
What we've done
- 12 on-site feedback app (via kiosks and tablets operated by staff) to collect opt-in contacts while visitors are still emotionally engaged in their visit—significantly enriching the database.
- 5 post-visit feedback apps deployed through email campaigns, gathering detailed responses for each visitor experience: aquarium exhibits, dining, gift shop, and more.
- CRM integration with GuestViews, enabling automatic import of qualified leads enriched with socio-demographic and satisfaction data—powering a more precise marketing automation strategy.
A Multi-Touchpoint Strategy for a Deeper Visitor Connection