Audience subscription in the classical music and performing arts industry is nowadays a burning topic: some are ready to drop it, saying it’s an outdated model ; others are strong advocates, saying it remains the safest way to reach a minimal capacity and to manage loyalty efficiently by providing attractive advantages. And how can you blame them: who doesn’t dream of a Netflix-like success story in the theatre world?
At the same time, audience members are definitely looking for more flexibility and many of them now prefer buying tickets on short notice. Beyond this question about subscription lies a deeper issue: attractivity & audience retention.
What are the innovative models today and which make us question this status quo?
As the 2023 is underway, what should a theatre, a concert hall, an opera house do to attract new audience members and retain them? How can we manage loyalty and think outside the traditional Patrons-Subscribers box?
Arenametrix was glad to host a webinar on the topic by bringing together speakers coming from different backgrounds, all with a strong common passion for classical music and the performing arts. Strong with their expertise, they shared their thoughts on new inspiring models.