Building a community and getting to know it better are the pillars of how clubs and competitions relate to their fans.
Today, the effort centres on using data to grow and retain audiences. Data is valuable: it reveals what fans expect and how they behave, so you can make the right offer at the right moment through their preferred channel.
But how do you combine data collection with community engagement, and ultimately grow revenue?
So-Buzz specialists in marketing-driven gamification, and Arenametrix the CRM platform, share their expertise in using prize competitions to serve marketing and commercial goals.
On the agenda: