Audience knowledge
Transactional, socio-demographic, behavioral data... Arenametrix helps you sort through your data to operate what’s most valuable, understanding your individual and professional audiences’ behaviors.
The CRM and marketing platform for cultural and sports organizations
A collaborative tool to centralize your data, providing the best experience possible to your audiences and meeting your development objectives.
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CRM
The CRM module gives you a 360-degree view of your audience interactions. Contact points with your individual and professional audiences are centralized on a single contact card. Your data gives you a better understanding of your audiences. Your segmentation is more intuitive and your targeting more effective.
Marketing campaigns
Arenametrix's multi-channel campaign management tool enables you to target your audiences on the channels that are most relevant to your contacts’ profile and your objectives. Thanks to the Campaigns module, you can reach your contacts via email, SMS, WhatsApp, chat or social networks.
Marketing automation
The Marketing Automation module in Arenametrix is a time-saver with its automation features. You can leverage this module to enhance your sales performance (by following up on abandoned shopping carts or promoting loyalty schemes), improve your audience's experience (providing pre- and post-event information), or ensure proper management of your database (ensuring GDPR compliance).
Analyse
Data centralization, audience knowledge and multi-channel communication must serve your organization's objectives. Evaluating these objectives is crucial to the sustainability of your business. With the Analysis module, you can precisely measure the impact of your strategy, thanks to advanced performance and key indicator analysis functionalities.
BtoB contacts management
Arenametrix helps you optimize your relationships with your business contacts. The BtoB contacts management module supports all teams (groups, sponsorship, individual giving, public relations, specific public press, etc.) in their day-to-day work, with project follow-up, task management and results visualization functionalities.
