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Sports events: the potential of digital tools to make organising easier

Written by Emilien Laheurte | Sep 22, 2026, 8:16:55 AM

On Sunday 3 April, 65,000 runners set off through Paris to cover the mythical distance of 42.195 kilometres.

Like the Paris marathon, 7,000 races are organised in France every year, drawing five million participants. That appeal creates new challenges for organisers.

In recent years, many digital tools have emerged that make preparing a sports event easier, particularly in the following areas:

- handling the administrative management of events responsibly

- using digital channels to make an event known and promote it

- managing the registration of thousands, or tens of thousands, of participants

- recruiting volunteers and keeping them.

Arenametrix, Ecotrail Organisation, Njuko, Dokeop, Recrewteer, Miles Republic (Peyce) specialists in digitalising sports competitions, share their best practices and their experience of making an event a success.

The speakers:

Arenametrix is a marketing data platform dedicated to winning and keeping the participants and spectators of events, clubs and sports federations. Connect all your contact data sources — registrations, ticketing, website and more — and unlock their potential.

An Arenametrix client, Ecotrail Organisation organises a number of running races, including the EcoTrail Paris, using the natural trails that run through urban areas to offer runners a range of distances and raise their awareness of environmental issues.

Njuko supports sports event organisers through its web and mobile applications: registration management, financial control, digital bib collection. Njuko provides tools that let you organise your event with peace of mind.

Dokeop is a document management platform (medical certificates, sports licences and the like) that simplifies registration for 513 races and sports competitions.

Recrewteer is the leading solution for volunteer management. Setting up and running your volunteer programme becomes straightforward: configure the roles, recruit, assign and communicate easily with volunteers.

From a 5 km race to a 100 km one, by way of relays and trails, Peyce helps every kind of athlete find the races that suit them. Peyce offers an exhaustive, up-to-date calendar of every running race taking place in France.

Watch the webinar