Webinar: using data to improve the audience journey

Ticketing, access control, online shop, website, mobile app…

At every touchpoint, your current and future audiences produce data, some of which is valuable in helping you know your public better and improve their purchase journey. Use that data well and you get an audience that is more engaged, more satisfied and, by definition, more loyal.

So how do you collect this data, which data, and why? How should you analyse it? How do you use it properly, in the service of your relationship with your audiences?

Arenametrix and Weezevent, partners to cultural and sports organisations, share their ideas and best practices for managing buyer and audience data in a considered, efficient and relevant way.

The 40-minute webinar covered the following themes:

📍 Collecting data during the purchase journey

• • What are your audience's touchpoints?
  • Which data should you collect?
    Use case: ticketing, access, payment
    

📍 Analysing, qualifying and using data after the purchase

• • What do you do with the data collected from buyers?
  • How do you improve the audience journey?
    Use case: post-purchase relationship mechanics,
    before and after the event.

Arenametrix is a digital solution designed to help tourism and cultural organisations
build their own database and their CRM project.
The all-in-one web application, simple and powerful, brings together CRM, sales analysis
and commercial management. It answers the challenges of winning new visitors and keeping
existing ones, with revenue growth in mind.

Weezevent offers more than 300,000 event organisers innovative ticketing
and cashless payment technology. Since its launch in 2008, Weezevent has sold more than 100 million tickets for events
of every kind — concerts, parties, conferences — and above all of every size, from a handful of participants to more than a million.

Watch the webinar