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Advice, methods and trends to know and retain your audiences better.
Arenametrix and vivenu partner to turn ticketing data into audience growth
Arenametrix and vivenu are strengthening their partnership to help sports, culture and live entertainment organisations get more value from ...
The 10 Marketing Automation Scenarios to Have in Place for the New Season
The start of a new season is often a race against the clock for marketing and CRM teams. There’s a new programme to promote, acquisition ...
What to Say When the Festival Is Over: 6 Messages to Keep Your Festival Audience Engaged
The final notes are ringing out, festival-goers are heading home, and the production teams are already starting to dismantle the stages. ...
5 Ways to Attract More Visitors to Your Cultural Venue
Attracting new visitors is a priority for most cultural organizations. But with marketing budgets often under pressure, investing heavily ...
10 Key Metrics to Predict and Increase Festivalgoer Repeat Attendance
Once the last festivalgoer leaves the site, organisers enter what is often the most uncertain period of the year: How many people will come ...
The Offseason CRM Checkup: 9 Points to Review Before the Season Starts
Most national championships have now come to an end. After a demanding season shaped by matches, ticketing campaigns, partner activations, ...
From visitor to patron: how data is transforming cultural fundraising
An interview with Anna Cattaneo: data, CRM, loyalty and patronage. The keys to turning your audiences into committed patrons.
Building Subscriber Loyalty from the Very First Message with Marketing Automation
Comédie de Genève, Royal Charleroi Sporting Club, and Palais de Tokyo operate in very different worlds—a theatre, a professional sports ...
Festival Checklist: 9 CRM and Marketing Actions to Set Your Event Up for Success
Festival season is approaching, bringing its usual set of challenges: selling the remaining tickets, ensuring a smooth on-site experience, ...
Season Ticket Campaigns: 6 Best Practices to Convert and Retain Your Fans
In a professional club, the season ticket campaign is not just a simple ticketing operation. It is a commercial key moment, but also a ...