Stade Brestois 29: rewarding fan loyalty on the 5th ticket purchase
When a supporter buys their fifth ticket, they are no longer just curious: they are a regular. Yet at most clubs, they receive the same ...
Stade Brestois 29: reactivating lapsed ticket buyers with CRM automation
Not all inactive contacts in a CRM database are alike. Some no longer open anything the club sends. Others still read the emails but have ...
10 good reasons to offer single sign-on to your audiences
Friday evening, the last seats for tomorrow's match go on sale. A fan taps through on their phone, lands on the login screen and can't ...
Royal Charleroi Sporting Club: Building a Structured Fan Journey to Improve Onboarding, Retention, and Reactivation
Founded in 1904, Royal Charleroi Sporting Club is an institution deeply rooted in the Hainaut region. Nicknamed Les Zèbres in reference to ...
Arenametrix and vivenu partner to turn ticketing data into audience growth
Arenametrix and vivenu are strengthening their partnership to help sports, culture and live entertainment organisations get more value from ...
From ticketing system to fan journey engine: a conversation with Tymes4
With Arenametrix Ecosystem Talks, Arenametrix continues its interview format dedicated to the people and companies shaping the future of ...
The 10 Marketing Automation Scenarios to Have in Place for the New Season
The start of a new season is often a race against the clock for marketing and CRM teams. There’s a new programme to promote, acquisition ...
What to Say When the Festival Is Over: 6 Messages to Keep Your Festival Audience Engaged
The final notes are ringing out, festival-goers are heading home, and the production teams are already starting to dismantle the stages. ...
Turning fan data into revenue: a conversation with David Pansbo, Playmakers
With Arenametrix Ecosystem Talks, Arenametrix is launching a new interview format dedicated to the people and companies shaping the future ...
5 Ways to Attract More Visitors to Your Cultural Venue
Attracting new visitors is a priority for most cultural organizations. But with marketing budgets often under pressure, investing heavily ...
10 Key Metrics to Predict and Increase Festivalgoer Repeat Attendance
Once the last festivalgoer leaves the site, organisers enter what is often the most uncertain period of the year: How many people will come ...
The Offseason CRM Checkup: 9 Points to Review Before the Season Starts
Most national championships have now come to an end. After a demanding season shaped by matches, ticketing campaigns, partner activations, ...
Belgian Pro League: A Shared CRM Framework Tailored to Each Club
Clubs competing in the same league do not all have the same resources or level of CRM maturity. Some already draw on multiple data sources, ...
Supporting Every Spectator Before and After Their Visit with Automated Communications
CF Comédie-Française Discover how the Comédie-Française structured its audience communication strategy to prepare visitors for their…
From visitor to patron: how data is transforming cultural fundraising
An interview with Anna Cattaneo: data, CRM, loyalty and patronage. The keys to turning your audiences into committed patrons.
FC Zürich: from centralised fan data to actionable personas
FC Zürich operates in an increasingly complex digital ecosystem. Fans interact with the club through ticketing, the website, merchandise ...
Aviron Bayonnais : Using Supporter Feedback to Shape the Season Ticket Holder Experience
Aviron Bayonnais is one of the most iconic clubs in French rugby and the Basque Country. Deeply rooted in its local community, the club is ...
Building Subscriber Loyalty from the Very First Message with Marketing Automation
Comédie de Genève, Royal Charleroi Sporting Club, and Palais de Tokyo operate in very different worlds—a theatre, a professional sports ...
Festival Checklist: 9 CRM and Marketing Actions to Set Your Event Up for Success
Festival season is approaching, bringing its usual set of challenges: selling the remaining tickets, ensuring a smooth on-site experience, ...
Season Ticket Campaigns: 6 Best Practices to Convert and Retain Your Fans
In a professional club, the season ticket campaign is not just a simple ticketing operation. It is a commercial key moment, but also a ...
Union Bordeaux Bègles: Using SSO as the Foundation to Structure Fan Relationships
Top 14 finalist in 2024 and 2025, and back-to-back Champions Cup winner in 2025 and 2026, Union Bordeaux Bègles (UBB) has established ...
Single Sign-On: Why Unified Identity Is Becoming Strategic for Sports and Cultural Organisations
In professional sport and culture, digital ecosystems have expanded rapidly. Ticketing systems, online stores, mobile apps, content hubs, ...
A Specialized CRM at the Service of Structuring B2B Activities
ID International de montgolfières of Saint-Jean-sur-Richelieu Find out how the International de montgolfières of Saint-Jean-sur-Richelieu ...
6 Best Practices to Reduce Your CRM's Carbon Footprint
Why discuss the carbon impact of your CRM strategy? While the pollution generated by the digital sector is not directly visible, its carbon ...
Nanterre 92: Leveraging CRM Strategy to Shatter League Attendance Records
Nanterre 92 established a new attendance record for the Betclic Élite league with 17,487 spectators, thanks to a CRM strategy powered by ...
Arenametrix vs Hive: Why Switch to a Comprehensive CRM Platform?
In a landscape where live entertainment industries strive to better understand their audiences while boosting revenue, selecting the right ...
Mastering Your Ticketing-CRM Integration in 2026
In the culture and sports sectors, data is everywhere. Yet, it is often underutilized. Why? Because it remains trapped within your ...
Stade Brestois 29 : turning a historic european run into a fan data revolution
Some seasons change a club's trajectory forever. For Stade Brestois 29 (SB29), the 2024-25 Champions League campaign was more than just a ...
Why B2B CRM Is Essential for Prospecting CSEs in the Event Industry
Employee committees, known in France as CSEs (Comités sociaux et économiques), play a crucial role in companies by representing employees ...
An Effective Email Marketing Strategy for Building a Strong Subscriber Base
The long-term success of event organizers heavily relies on audience loyalty, making subscriptions a key driver of sustainability. Whether ...
CRM guide for museums in 2026
In 2026, the cultural world has changed completely. Museums are no longer simply places where objects are kept. They have become centres of ...
A CRM Strategy to Drive Membership Growth
CM Co-Motion Discover how Co-Motion leverages audience data to increase membership card sales while strengthening both acquisition…
Collecting Audience Feedback After Every Performance with Marketing Automation
CD Comédie de Genève Discover how Comédie de Genève implemented a simple yet powerful marketing automation workflow to gather spectator…
Reinventing the first-time spectator journey with data
KL Kleintheater Luzern Discover how Kleintheater engages and retains new audiences through precise data analysis and personalized…
Valentine’s Day: 6 Inspiring Initiatives for Cultural Institutions
Valentine’s Day presents an ideal opportunity to attract new visitors and strengthen audience loyalty within cultural institutions. Whether ...
Valentine’s Day in sports: turning emotion into engagement and revenue
The relationship between sports organizations and their fans is largely shaped by the team calendar — but not only. All year round, local ...
Fan data platform for sports clubs: Unify data, deploy SSO, activate CRM
KRC Genk is a Belgian football club renowned for its youth academy and its role in developing top-level talent. Throughout its history, the ...
Communicating Effectively Across Diverse Festival Audiences Using Audience Preferences
FD FestiVoix de Trois-Rivières Cultural institutions often present a rich mix of programming — from concerts and festivals to exhibitions ...
Create and analyse a personalized journey in a multi language environment
LH Lindt Home of Chocolate Discover how the Lindt Home of Chocolate uses Arenametrix to centralize its data and manage a multilingual ...
Engaging audiences in the run-up to the holidays: what Arenametrix clients do
In the run-up to the holidays, cultural venues have a rare chance to strengthen the bond with their audiences. This period brings together ...
An effective CRM strategy for a cultural organization without a ticketing system… yes, it’s possible!
How does the French Institute of Portugal collect data and effectively engage its audience?
Create an Engaging Visitor Journey with Marketing Automation
HD Hall des Lumières Discover how Hall des Lumières enhances its customer experience using the Marketing Automation module from Arenametrix.
Optimizing Booking Campaigns Through Smart Segmentation
SM Soulbeats Music Discover how Soulbeats Music centralizes and segments its contacts to send targeted campaigns and improve its booking…
(Re)qualifying a database to develop an SMS strategy
LM La Maison de la Poésie Discover how the Maison de la Poésie ( Home of Poetry ) qualified its existing contacts with Arenametrix in order ...
Enhancing the festival experience by automating the delivery of editorial content after the first purchase
JÀ Jazz à Saint-Germain-des-Prés Discover how Jazz à Saint-Germain-des-Prés uses Arenametrix’s marketing automation module to build ...
Automating the welcome journey for first-time spectators to strengthen loyalty
LC Les Célestins, Theater of Lyon Discover how the Célestins Theater implemented a simple and effective automation strategy to identify ...
Building a subscription strategy through CRM: the Palais de Tokyo case study
PD Palais de Tokyo Discover how the Palais de Tokyo is growing its community of subscribers through a well-crafted strategy combining…
Launching a new offer: how Nigloland boosted bookings through a CRM strategy
N Nigloland Discover how Nigloland successfully launched its new Cabaïana hotel by implementing a targeted communication strategy…
Adopting a CRM tool to communicate easily with audiences while complying with Québec’s Law 25
FA Firt Act Theater How implementing Arenametrix made it possible to simplify the marketing team’s work while ensuring full compliance…
OTT in Sports: Driving fan engagement and data-driven revenue growth
The way fans consume sports is constantly evolving alongside technological innovation and generational change. Streaming platforms, social ...
How to turn social media audiences into an actionable fan database
For any professional club, having a qualified and structured fan database is no longer a competitive advantage — it’s a strategic ...
Fan data monetization: the new competitive edge in Sports B2B revenue
For sports clubs and federations, B2B revenue streams—sponsorship, hospitality, business networking, corporate memberships, premium ...
Beyond the scoreboard: Turning fans into lifelong supporters
In 2024, Élan Béarnais, one of the most iconic basketball clubs in France, took a major digital leap by partnering with Arenametrix.
Giving château visitors a voice, in the moment and afterwards
CD Château de Chantilly How the Château de Chantilly listens to visitors across its different spaces.
Active, playful listening across every space in the museum
MD Musée de l'Air et de l'Espace Museum · Aviation and space…
CRM in Sports & Culture: align strategy with visitor experience
In the previous article, we argued that CRM should not be seen as just another technical tool, but as a strategic framework for building ...
Maintaining Strong Audience Relations in the Event of Last-Minute Cancellations
BP Benrath Palace Discover how the Benrath Palace and Park Foundation ensures an outstanding visitor experience at its Lichterfest…
Boosting Sales with a Display Campaign
MD Maison des Arts du Léman Discover how Maison des Arts du Léman expanded its communication channels to reach new audiences and increase ...
Rewarding Loyal Fans with a Contest
LC Le Chabada Discover how Le Chabada strengthened its bond with its most dedicated followers through an effective marketing…
CRM in Sports & Culture: building lasting audience relationships
The challenge of audience relationships in sports and culture What do a football club, a museum, and a music festival have in common? They ...
Boosting community engagement with an interactive Advent calendar
SF SunSka Festival Discover how SunSka Festival kept its audience engaged outside its usual summer months with a festive, interactive…
SMS and Omnichannel Communication: A Winning Strategy for Sports Clubs
For professional clubs, email remains the go-to channel to reach fans with offers, practical information, and club news. It helps build a ...
Analyze the performance of your marketing campaigns through a user-friendly, gamified app
Discover how Planet Ocean Montpellier engages visitors with GuestViews feedback solutions.
Expand your in-store product lineup while boosting customer retention
Discover how Paris Rendez-Vous uses GuestViews to elevate in-store strategy.
Stay connected with your visitors, enrich your database, and monitor quality in real time
Discover how Nausicaá uses GuestViews to deepen visitor engagement and boost satisfaction.
Empower immersive experience audiences to enhance current formats and co-create future ones
Discover how Moment Factory puts visitors at the center of its immersive experiences with GuestViews.
Engage visitors beyond their visit and turn them into ambassadors
Discover how the Verdun Memorial puts visitors at the heart of its strategy with GuestViews’ smart feedback solutions.
Save time collecting data with a digital listening solution
Discover How Lille Tourism Increased Visitor Feedback by 2500% with Their Digital Guestbook from GuestViews.
Survey your database to identify brand ambassadors
Discover how the Grimaldi Forum Monaco strengthened visitor insights with #CULTURE2021.
Build festival audience loyalty through a multichannel data collection strategy
CF Chorus Festival - Department of Hauts-de-Seine Discover how Chorus Festival collects and uses visitor insights to improve the ...
Build visitor loyalty through personalized communication
ÉP Établissement public des Musées d'Orsay et de l'Orangerie Discover how the Musée d’Orsay and Musée de l’Orangerie place visitor ...
Identify what your visitors want to better shape your tourism strategy
Discover how Béziers Méditerranée uses visitor insights to shape its tourism offer.
Deploy a flexible solution designed for touring setups and cross-border data collection
Discover how the Art Explora Festival gathers visitor insights at every step of the visitor journey.
From a first visit to loyalty: welcoming first-time audiences and bringing them back
Every season, new faces appear in your auditorium. A curious public, walking through the doors of your theatre, concert hall, arts centre ...
Turning first-time buyers into loyal fans with marketing automation
In 2024, Lausanne Hockey Club (LHC) took a significant step forward in its marketing strategy by integrating Arenametrix into its marketing ...
French Swimming Federation: Building a unified digital ecosystem
With over 300,000 licensed members, the French Swimming Federation (Fédération Française de Natation - FFN), is one of the largest sports ...
Alerting: boosting engagement and filling the stadium
L’Union Bordeaux Bègles (UBB), a Top 14 rugby club, has over 750,000 followers across social media. To convert this digital engagement into ...
Reduce no-shows and educate subscribers about secondary ticketing
Stade Français Paris is a historic French rugby club based at Stade Jean‑Bouin with a 20,000-seat capacity. The club boasts over 650,000 ...
A fast and profitable digital transformation through data centralization
With over 650,000 followers, SC Bastia needed a simple and fast solution to:
Engaging visitors across 10 cultural sites with a small team thanks to marketing automation
C Culturespaces Discover how Culturespaces is transforming the visitor experience at 10 cultural sites by automating its marketing…
Regaining control of your data: how centralization fuels audience insight
NC National center for theatrical costume and design - CNCS Discover how the CNCS has structured its data to better understand its visitors ...
Turning data into connection: a smarter way to engage your audiences
Discover how the Rennes Opera House has optimized its loyalty and diversification strategy thanks to Arenametrix CRM.
Convert visitors into spectators with automatic abandoned shopping carts reminders
Discover how Crazy Horse boosts its online sales using Arenametrix’s Marketing Automation module.
Modernizing Swiss Football: CRM, Automation & Data Empower Clubs
The Swiss Football League (SFL) oversees the two top professional divisions in Switzerland: the Super League and the Challenge League. ...
End of season: How sports clubs can strengthen fan relationships
As June draws to a close, so too does the season for most sports clubs. While often underutilized from a communications standpoint, this ...
Mastering the visitor journey: how Crazy Horse turns engagement into loyalty
CH Crazy Horse Discover how Crazy Horse builds lasting connections with its audience, boosts conversions and enhances the spectator…
Understanding and engaging new opera audiences
A few months ago, Opera America published its study Understand Opera's new audiences. And, as you can imagine, when we saw ‘opera’ and ...
Building a data-driven ecosystem to strengthen fan engagement and revenue
Rugby Club Toulonnais (RCT) is one of the most iconic institutions in French rugby. With four national titles and an exceptional run in the ...
Boost your subscription renewal rate by reaching out at the right time
See how Quai M implemented automated follow-up messages to encourage subscribers to renew their memberships.
Spartiates de Marseille: CRM marketing as a growth driver
In 2024, the Spartiates de Marseille, an ice hockey club competing in France’s top division since 2023—took a strategic step forward by ...
Five reasons to move from Mailchimp to Arenametrix for your cultural communication
Cultural institutions face particular challenges when it comes to communicating effectively with their audiences. Mailchimp and other ...
Create a spectator journey around an event
PJ Pastoo - Julia au Cabaret Find out how the Julia au Cabaret event worked with Arenametrix to deliver a complete experience for the ...
Segment your audience to better understand and meet their needs
CD Cité de l'architecture et du patrimoine Find out how the Cité de l'architecture et du patrimoine is getting closer to its audiences by ...
An SMS campaign that boosts match day merchandising sales
Red Star FC, a historic club from the northern suburbs of Paris, has proven that a well-executed digital strategy can have an immediate and ...
Turning data into a lever for acquisition and engagement
M Mucem How the Museum of European and Mediterranean Civilizations (MUCEM) optimizes its CRM strategy to attract new audiences…
Data and personalization: A new era for audience engagement
How Il Rossetti transformed its relationship with spectators through data centralization and tailored communication.
Centralize a database and develop the relationship with the public thanks to a CRM
Find out how Cargo de Nuit implemented an effective CRM strategy by centralizing its data with Arenametrix.
Collect audience feedback and reviews with an automatic post-show email
Find out how the Théâtre 100 Noms collects audience feedback using a marketing automation scenario with Arenametrix.
Offer the best welcome to last-minute spectators thanks to marketing automation
GT Grand Théâtre de Genève Discover how the Grand Théâtre de Genève communicates with last-minute ticket buyers in a personalized and ...
Enrich your database via a social network contest
LF Les Folies Gruss Find out how the Folies Gruss developed their database with new, qualified contacts, thanks to an effective marketing…
Lead generation and data: Maximizing fan acquisition and long-term value
Genève Sport oversees marketing, sports events (hospitality, game day, security), sports performance, and commercial rights management ...
Why a specialised CRM matters for cultural and sports organisations
Event organisers: choose a specialised CRM to centralise your data and sharpen your strategies.
Optimise your communications with effective segmentation
LG Les Grands Bois Find out how Les Grands Bois place their audiences at the heart of their strategies, through fine-tuned segmentation…
Sports trade shows in Germany, Austria and Switzerland: the events that matter
Sports trade shows in the German-speaking world. Every year, the German-speaking world hosts numerous sports trade shows and conferences ...
Gamification and Acquisition: A winning duo for the holiday season
Last December, Groupe Grenat (Servette FC, Genève-Servette HC, Servette RC) made a lasting impression with a digital campaign that was both ...
From volatile audiences to rising costs: what Eurosonic 2025 taught us
As the dust settles on another exciting edition of Eurosonic Noorderslag 2025, one thing is clear: the live music industry is facing a lot ...
Boost the impact of Christmas on your sports organization with 5 key levers!
The Christmas and holiday season is a unique opportunity for most sports organizations to make a significant commercial impact. This ...
Optimizing merchandising for sports organizations: tips and strategies
It is common in the industry to correlate the sales performance of merchandise with the sporting success of the team or the renown of the ...
Three ethical alternatives to Black Friday for cultural organisations
The cultural sector and Black Friday: three responsible alternatives that rethink consumption while holding your audience's attention.
Digital transformation of museums: improving engagement and visits
In recent years, we have seen significant technological advancements across all sectors, and the cultural sector is no exception. Museums ...
Enhance the fan experience: feedback and stadium interactive engagement
The spectator experience at sporting events has significantly evolved in recent years. Fans now seek a more immersive, interactive ...
Data and audience research: how their complementarity helps you know your audiences
Webinar: for cultural, sports and leisure organisations, knowing your audience is essential to building an effective relationship marketing ...
Using CRM to move visitors between your different sites
You already know CRM for sending emails. But do you know the many other uses of a customer relationship management tool in a cultural ...
Visitor data: a valuable resource worth collecting
Collecting visitor data is a real headache for cultural institutions. Cindy Ogiez of the Mucem shares her strategy.
Did subscriptions & audience retention in the performing arts ever go hand in hand?
Audience subscription in the classical music and performing arts industry is nowadays a burning topic: some are ready to drop it, saying ...
Knowing your audience: a precondition for talking to the public
Staying in touch with your audience has never mattered as much as it did over the past year. All too often, a large part of the audience ...
CRM and chatbots: two key tools to boost your visitor relationship
Today, your visitors' experience is no longer confined to their time on site. It begins well before the visit and continues long after.
Sports events: the potential of digital tools to make organising easier
On Sunday 3 April, 65,000 runners set off through Paris to cover the mythical distance of 42.195 kilometres.
Prize competitions: a data engine and a community builder
Building a community and getting to know it better are the pillars of how clubs and competitions relate to their fans.
Webinar: using data to improve the audience journey
Ticketing, access control, online shop, website, mobile app…
Communicating effectively: activate your audiences with visitor data
After a health crisis that disrupted the work of cultural and sports venues, how do you reconnect with your most loyal visitors while ...
Put your data to work: master your flows and win over your customers
Ticketing systems, websites, mobile apps, social media…
Making your festival a success: a guide to an effective digital strategy
Want digital to make your festival a success? Here are strategies to grow your audience, keep your festival-goers and improve your sales.
Best practices for selling through your online shop
More and more buyers use several channels to make their purchases: in store, in an online shop, through social media. It is therefore worth ...
Venues: should you hand part of your ticket sales to resellers?
A pillar of sound marketing, your sales strategy is absolutely crucial. As the live performance world digitalises faster and faster, the ...
Using Pims and Arenametrix together to steer your marketing
How Arenametrix and Pims work together to deliver the best sales tracking and marketing data for the live performance sector.
Professional clubs: relationship marketing that grows fan engagement
Building a community, knowing it better and rewarding its commitment: these are the pillars of a successful relationship strategy for ...
Opera houses: welcoming newcomers well, to diversify your audiences
How do you get new audiences through the doors of your opera house? Once, to begin with. But above all twice, then three times.
Winning strategies to elevate your sports product marketing
Ticketing, merchandising, TV subscriptions, access to premium content—there is no shortage of consumer products available to celebrate your ...
Improving event engagement with WhatsApp: strategies and examples
Event organisers: how WhatsApp improves communication and engagement with your audience.
Collecting your audience's feedback
At the heart of a cultural organization's strategy to improve its audience experience lies a crucial question: "How do I assess my ...
Engaging participants and volunteers at an event with WhatsApp
Use WhatsApp to engage participants and volunteers at your events. Here is how to make it part of your communication strategy.
Building a festival journey that means something
Working on the relationship with your public is a long game for every cultural organisation: museums, venues, festivals. But take ...
7 ways to develop the database of a sports club during the summer break
The summer break has started or will start for most professional team sports championships in Europe. A slow period in club activity, but ...
Is your fan engagement strategy still effective for the next season ?
That's it, most of the national championships have come to an end, and now it's time for several weeks' well-deserved break before serious ...
Cultural and sports organizations : how to choose the right CRM solution?
Socio-demographic, consumer, contact or behavioral data... The data you can collect to get to know your audiences is vast and invaluable. ...
Cultural institutions : what CRM indicators should you track ?
Socio-demographic data, consumer data, contact data, behavioral data... The diversity of data that a visitor can leave on your various ...
Emailing and Generation Z: can we still use email to communicate with young people?
Facebook, Instagram, TikTok, YouTube, Twitch... Are social networks the only relevant channels for reaching young people? ? While the email ...
Cultural structures and events: should you integrate SMS into your customer loyalty strategy?
While SMS is now widely used by brands as one of the key channels in their loyalty strategy, this communication channel is still little ...
Segmentation of cultural audiences: definition and examples
If you work in a cultural venue, you have two important objectives: to develop and retain your audiences. Both of these objectives will be ...
Before, during and after the event : 3 ways to build audience loyalty
A spectator's path, a visitor's path, a fan's path... Here are several variations on a single idea: to create a personalized dialogue with ...
The best email subject lines to get your communications opened !
Digital advertising campaigns : worthwhile for the events sector ?
If there's one subject that divides the marketing departments of cultural and sports organizations when it comes to allocating their ...
4 tried-and-tested strategies to fill your concert hall
A full house is part of a show producer's financial future, so it's legitimate to ask what strategies we have to attract and retain ...
5 automated emails to strengthen your relationship with your audience
We can't stress this enough: one of the keys to building audience loyalty lies in establishing a personalized dialogue. And personalized ...
How to communicate with OPT-OUT contacts using service email?
Since its implementation in 2018, the General Data Protection Regulation (GDPR) has sparked both enthusiasm and concern among ...
Convincing undecided spectators with abandoned shopping cart reminder emails
75,6% ! This is the average shopping cart abandonment rate on internet across all sectors in 2018 (source: SalesCycle). Shopping cart ...