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Guides, webinars & customer stories

Everything you need to master CRM marketing in performing arts, sports and culture.

Knowing your audience: a precondition for talking to the public

In this webinar, Arenametrix and L'Oeil du Public (Switzerland) share what they have learned working with theatres, museums and concert ...

22 September 2026 · 2 min read

Webinar: using data to improve the audience journey

Arenametrix and Weezevent share best practices for managing buyer and audience data in a considered, efficient and relevant way.

22 September 2026 · 2 min read

Stade Brestois 29 : turning a historic european run into a fan data revolution

UC Use case : Stade Brestois 29 How Stade Brestois 29 structured its data infrastructure to better understand, segment, and activate its ...

22 September 2026 · 5 min read

The keys to a successful subscription strategy

From winning new subscribers to renewal: the concrete practices that build loyalty.

22 September 2026 · 1 min read

Adopting a CRM tool to communicate easily with audiences while complying with Québec’s Law 25

FA Firt Act Theater How implementing Arenametrix made it possible to simplify the marketing team’s work while ensuring full compliance…

22 September 2026 · 3 min read

GDPR and online ticketing

A reminder of the essential principles, and how Arenametrix meets these obligations.

22 September 2026 · 1 min read

Belgian Pro League: A Shared CRM Framework Tailored to Each Club

BP Belgian Pro League By selecting a preferred CRM partner, the Belgian Pro League has given its clubs a shared framework to make better ...

22 September 2026 · 6 min read

Enhancing the digital experience for fans

Discover 9 key steps to enhance your fans’ experience and strengthen your relationship with them.

22 September 2026 · 1 min read

Driving Destination Experiences with Data

Develop your customer acquisition and retention strategies by following our best practices.

22 September 2026 · 1 min read

Using CRM to move visitors between your different sites

You already know CRM for sending emails. But do you know the many other uses of a customer relationship management tool in a cultural ...

22 September 2026 · 1 min read