Professional clubs: relationship marketing that grows fan engagement
Building a community, knowing it better and rewarding its commitment: these are the pillars of a successful relationship strategy for ...
A CRM Strategy to Drive Membership Growth
CM Co-Motion Discover how Co-Motion leverages audience data to increase membership card sales while strengthening both acquisition…
Launching a new offer: how Nigloland boosted bookings through a CRM strategy
N Nigloland Discover how Nigloland successfully launched its new Cabaïana hotel by implementing a targeted communication strategy…
Data and audience research: how their complementarity helps you know your audiences
Webinar: for cultural, sports and leisure organisations, knowing your audience is essential to building an effective relationship marketing ...
Prize competitions: a data engine and a community builder
Webinar: So-Buzz and Arenametrix share their expertise in using prize competitions to serve the marketing and commercial goals of sports ...
Did subscriptions & audience retention in the performing arts ever go hand in hand?
Audience subscription in the classical music and performing arts industry is nowadays a burning topic: some are ready to drop it, saying ...
Communicating Effectively Across Diverse Festival Audiences Using Audience Preferences
FD FestiVoix de Trois-Rivières Cultural institutions often present a rich mix of programming — from concerts and festivals to exhibitions ...
Automating the welcome journey for first-time spectators to strengthen loyalty
LC Les Célestins, Theater of Lyon Discover how the Célestins Theater implemented a simple and effective automation strategy to identify ...
Fan data platform for sports clubs: Unify data, deploy SSO, activate CRM
KG KRC Genk How KRC Genk structured a unique data repository to better understand its supporters, personalize its campaigns and…
Sports events: the potential of digital tools to make organising easier
Webinar: Arenametrix, Ecotrail Organisation, Njuko, Dokeop, Recrewteer and Peyce, specialists in digitalising sports competitions, share ...