For cultural, sports and leisure organisations, knowing your audience well is essential to building an effective relationship marketing strategy, growing your audience and keeping it.
But sharpening that knowledge means knowing how to go about it and how to use the two fundamentals of customer knowledge: audience research and data.
Often used separately, these two tools are in fact complementary and can feed one another. That starts with mastering the basics in both fields:
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- What are the different types of data, and what do they tell you about your audiences?
- Which type of research suits which question?
- How is a study designed and carried out?
- How can data and research become complementary and enrich each other?
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Arenametrix and Gece, an opinion and survey institute, share their respective expertise in
a joint webinar that answers your questions on the subject.
