Building a community, knowing it better and rewarding its commitment:
these are the pillars of a successful relationship strategy for sports clubs and competitions.
Arenametrix (CRM and marketing platform) and Fanprime (gamification and loyalty tool)
work together to give professional sports organisations the best tools to
grow their community and fan engagement.
📈 +15% database growth
⭐ 3x engagement rate on marketing campaigns
🚀+50% increase in average basket
Through the example of ESTAC and with its Chairman and Managing Director Aymeric Magne taking part, Arenametrix and Fanprime share their best practices and their experience of an ambitious fan engagement and loyalty project.
On the agenda:
- Enriching fan data and breaking down silos
- Growing the average fan basket and stadium occupancy
- The MyESTAC 360 loyalty programme (digital, social, in-stadia, ticketing, e-shop, web3)
Part of the City Football Group, ESTAC is a professional football club playing in Ligue 1, the top tier in France. With more than 300k followers on social media, the club is a pioneer in its relationship with fans.
