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Guides, webinars & customer stories

Everything you need to master CRM marketing in performing arts, sports and culture.

Gamification and Acquisition: A winning duo for the holiday season

How a digital advent calendar engaged fans, qualified contacts, and increase partners' visibility for Groupe Genat.

22 September 2026 · 2 min read

(Re)qualifying a database to develop an SMS strategy

LM La Maison de la Poésie Discover how the Maison de la Poésie ( Home of Poetry ) qualified its existing contacts with Arenametrix in order ...

22 September 2026 · 3 min read

Offer the best welcome to last-minute spectators thanks to marketing automation

GT Grand Théâtre de Genève Discover how the Grand Théâtre de Genève communicates with last-minute ticket buyers in a personalized and ...

22 September 2026 · 3 min read

Enhancing the festival experience by automating the delivery of editorial content after the first purchase

JÀ Jazz à Saint-Germain-des-Prés Discover how Jazz à Saint-Germain-des-Prés uses Arenametrix’s marketing automation module to build ...

22 September 2026 · 2 min read

Mastering the visitor journey: how Crazy Horse turns engagement into loyalty

CH Crazy Horse Discover how Crazy Horse builds lasting connections with its audience, boosts conversions and enhances the spectator…

22 September 2026 · 4 min read

Save time collecting data with a digital listening solution

Discover How Lille Tourism Increased Visitor Feedback by 2500% with Their Digital Guestbook from GuestViews.

22 September 2026 · 2 min read

CRM guide for museums in 2026

In 2026, the cultural world has changed completely. Museums are no longer simply places where objects are kept. They have become centres of ...

22 September 2026 · 6 min read

Put your data to work: master your flows and win over your customers

Webinar: Arenametrix and Catalate, partners to leisure parks and ski resorts, share their best practices for collecting and using visitor ...

22 September 2026 · 2 min read

Active, playful listening across every space in the museum

MD Musée de l'Air et de l'Espace Museum · Aviation and space…

22 September 2026 · 2 min read

CRM and chatbots: two key tools to boost your visitor relationship

In this webinar, discover how CRM and chatbot tools complement each other, through the example of Muséoparc Alésia.

22 September 2026 · 1 min read