Sales & Fundraising CRM module

All your B2B activity, one platform.

The Sales & Fundraising module is Arenametrix's commercial CRM: sponsorship pipelines, group sales, works councils, hospitality and philanthropy managed in the same place as your general public audiences.

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UNIFIED VIEW

Manage your B2B and B2C relationships in one place

Companies, sponsors, groups, members and attendees together on one platform.

A single database for your B2B and B2C contacts
Shared history of purchases, exchanges and interactions
360° view of business and general public relationships in a single tool

The outcome: A complete view of contacts, every interaction in one tool.

MANAGEMENT

Steer your sales opportunities

Track your group sales, sponsorship contracts and partnerships with pipelines adapted to your organisation.

Pipelines customisable to your activities (sponsorship, groups, hospitality)
Tracking of sales stages with amounts, probabilities and deadlines
Overview of open opportunities and revenue to secure

The outcome: Every opportunity located, the right actions prioritised, revenue secured.

STRUCTURE

Structure every partner relationship

Conversations, meetings, documents and next steps centralised on each company record.

Complete history of calls, meetings, emails and agreements
Task and reminder management to keep every file on track
Information shared across all sales teams

The outcome: Programming, offers and campaigns adapted to every profile.

COLLECTION

Capture prospects automatically

Every partnership enquiry, group quote or corporate contact becomes a qualified opportunity.

Custom forms built into your website
Automatic qualification of requests as soon as they arrive
Opportunities created instantly in your sales pipeline

The outcome: Your sales team focuses on the relationship, not data entry.

Use cases

A new revenue stream around your professional audiences.

Sponsorship

From first contact to signed agreement: negotiations and hospitality deals managed in one place.

Corporate clients

Relationships, bulk orders and automated reminders ahead of your key events.

Boxes & VIP

Map your premium buyers and secure renewals as early as possible.

Philanthropy

Structure local fundraising, schedule follow-ups, track benefits granted.

Benefits

What the Sales & Fundraising module brings to your organisation.

A closed revenue loop

Consumer and corporate revenue managed in the same interface.

No missed opportunities

Automatic reminders and task management: no more dormant leads or forgotten agreements.

Aligned teams

Marketing and sales share the same data; a B2C campaign can feed a B2B opportunity.

Financial visibility

B2B forecasts and season targets, at a glance.

A more professional relationship

Each partner's exact history makes your proposals sharper.

Less admin

Automatic lead capture ends the scattered-enquiry chaos.

Frequently asked questions

What is the Sales & Fundraising CRM?

It is the B2B side of Arenametrix: sponsors, companies, group buyers, works councils and patrons are tracked in the same place as your audiences, with a shared history for every relationship.

How are sales opportunities tracked?

Through pipelines you can tailor to your activities, from sponsorship to group sales and hospitality, with amounts, probabilities and due dates.

What does a company record contain?

The history of calls, meetings, emails and agreements, follow-up tasks and reminders, and information shared across all your commercial teams.

Do you need a separate tool for B2B?

No, and that is the point: B2B and consumer contacts live in the same database, so you avoid juggling tools and keep the link between a sponsor and its audiences.