Sports sector

The platform that turns your fans into a loyal community.

Arenametrix is the leading audience platform and CRM for sport: football, basketball, rugby and handball clubs, professional leagues, federations and event organisers use it to unify their fan data, secure their season ticket renewals and grow ticketing, merchandise and hospitality.

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120+ sports organisations trust us

Who it's for

Every organisation has its own game plan.

Clubs & Leagues

Turn occasional attendees into loyal fans: identify high-potential supporters, secure renewals and personalise every message around each fan's history.

Federations

Engage your community beyond competitions: energise your network of members, clubs and partners through deep audience knowledge.

Sports events

Turn a successful edition into a lasting community: keep the connection alive between editions and grow an engaged audience year after year.

Your challenges

Your daily challenges do not fit a generic CRM.

How do you turn an occasional spectator into a loyal fan?

Many fans come once and vanish. Arenametrix analyses attendance and purchases to identify high-potential audiences and trigger the right action at the right time.

The benefit: Higher visit frequency and a community engaged for the long run.

How can I get to know my fans better when my data is scattered?

Ticketing, shop, access control, mobile app, social media: each tool generates its own data without ever talking to the others. Arenametrix brings all these sources together into a single fan profile, updated in real time.

The benefit: From a fragmented view to complete knowledge of every fan, usable across the whole organisation.

How can I secure my season ticket renewals?

Automate journeys tailored to each season ticket holder's profile, based on their history and engagement, so you can act before doubt sets in.

The benefit: Your best fans retained and recurring revenue secured earlier.

How can I prove the ROI of my marketing actions?

With Arenametrix, every conversion is linked to the marketing action that triggered it. You finally know which channels and messages really generate revenue.

The benefit: The performance of every marketing investment, measured precisely.

Frequently asked questions

Which sports organisations is Arenametrix for?

Arenametrix is the audience platform and CRM for sport: football, basketball, rugby and handball clubs, professional leagues, federations and event organisers use it. They unify their fan data, secure their season ticket renewals and grow ticketing, merchandising and hospitality.

Why not run a club on a generic CRM?

A club's challenges cannot be handled with a generic CRM: ticketing, season tickets, shop, hospitality and access control produce data specific to sport. Arenametrix is designed for these realities and triggers campaigns automatically at the key moments of the season.

How does Arenametrix help build fan loyalty?

Each fan has a single profile bringing together their purchases and interactions. You segment precisely, then messages go out automatically throughout the season, from renewals to pre-match reminders, to turn your supporters into a loyal community.