Marketing automation

Design a customized experience for your audiences

With the Marketing Automation module, you can create the ideal relational journey through selected, personalized automations at each key moment in the audience experience.

You can set up before-to-after event scenarios and save time by automating certain time-consuming tasks.

Diagram of an automated customer journey

Save time

Set up personalized scenarios to communicate with your audiences and manage your daily tasks.


Tailor relational experiences according to your audience's profile and level of engagement.

Conversion et loyalty

Before booking, you optimize the buying process and increase sales. After booking, you build loyalty more effectively.


Before: optimize your
ticket sales

Thanks to pre-configured scenarios, you can guide your audience from the initial intention to the final act of purchase.

The module enables you to set up welcome and abandoned basket follow-up scenarios to support your individual audiences. You can also automate the management of incoming requests from professional audiences (CSE, schools, sponsors, donors and more).



Diagram of an automatic abandoned cart scenario


During : offer the
ultimate experience

Once the purchase has been made, continue to support your audience with scenarios to optimize their experience.

Just before the event, send them all the information they need to be prepared. On site, automate the sending of an SMS or mobile notification about available services (checkroom, catering, mediation, attendance...). Once the event is over, monitor customer satisfaction with listening devices (surveys, GuestViews digital guestbook..).


Automatic and personalized communication screenshots


After : build audience loyalty

After the event, build audience loyalty according to your objectives, the type of event and the expectations of your audience.

Identify your loyal individuals and automatically offer them loyalty programs after several visits, or automate a reminder at the end of a subscription.

Develop an up-selling and cross-selling strategy with your high-value-added audiences.


Diagram of an automated customer journey promoting loyalty


Day-to-day : automate time-consuming tasks

Sending communications to the public isn't the only task you can automate with marketing automation.

The module also lets you automate the segmentation and qualification of your audiences, or automatically manage your disengaged contacts according to GDPR-compliant rules.

Diagram of possibilities for automating qualification, segmentation and GDPR management

Frequently Asked Question

What is Arenametrix?

Arenametrix is a software platform specializing in marketing tools for developing and engaging audiences in cultural institutions, sports organizations and leisure venues. In concrete terms, the Arenametrix solution makes it possible to collect, analyze and exploit audience data gathered via various data sources such as ticketing tools, newsletters, websites, access control, mobile applications, digital guest books...

Who is Arenametrix designed for?

Arenametrix is designed for cultural, sports and leisure organizations that want to use data to better understand and develop their audiences, and offer them the best possible experience.

What types of data are collected?

Arenametrix enables the collection and centralization of a wide range of data, such as ticketing, online store, mobile application, access control and satisfaction data, providing a comprehensive view of audience interaction and engagement.

How does data collection work with Arenametrix?

Data collection differs according to the nature of the data (ticketing data, satisfaction data, mobile application, access control, etc.). The Arenametrix solution connects to the service provider's software via an API key to collect, aggregate and clean the data, making it available in a single database.

Does Arenametrix offer integrations with other software?

Yes, Arenametrix offers integrations with other commonly used tools and software, such as ticketing systems, newsletters, websites, access control, mobile applications, digital guest books and more. You can find them here.

What guarantees does Arenametrix offer regarding personal data protection?

Arenametrix attaches great importance to data protection and complies with current regulations, such as the GDPR (General Data Protection Regulation). User data is handled securely and transparently.

How much does Arenametrix cost?

The cost of Arenametrix depends on various factors, including the size of the organization, the functionality required and the length of the commitment. Contact us directly for a personalized quote.