Analytics module

Dashboards that speak your language.

The Analytics module is Arenametrix's performance management tool: business dashboards (attendance, sales, loyalty, marketing ROI) fed continuously by your ticketing data.

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DASHBOARDS

Steer your business in real time

Dashboards ready from day one: sales, attendance, memberships, programming.

Ready-to-use business reports as soon as your ticketing is connected
Sector indicators tailored to your challenges: occupancy, season tickets
Continuously updated data to track your activity without manual exports

The outcome: The metrics that matter, without building a single report.

ANALYSIS

Spot growth opportunities

Analyse your sales by channel, period, category or event and visualise buying moments with heatmaps.

Sales heatmaps by day and hour to identify peak times
Multi-criteria analysis by event, channel, product or price category
Performance comparison to identify growth levers

The outcome: You know where to focus your sales and marketing efforts.

UNDERSTANDING

Understand audience behaviour

Compare first-time visitors, season ticket holders, regulars and occasional visitors, and analyse sales by segment and seating category.

Segmentation by loyalty, visit frequency or buying habits
Cross-referencing of attendance, ticketing and consumption data
Audience value analysis to identify the most engaged segments

The outcome: Programming, offers and campaigns adapted to every profile.

ROI MEASUREMENT

Measure your marketing impact

Cross-reference campaigns and sales data to see what truly drives results.

Revenue attributed to each marketing campaign
Comparison of acquisition and loyalty channels
ROI dashboards to track the effectiveness of your actions over time

The outcome: You invest in what performs, and you can prove it.

Use cases

Your data finally answers your morning questions.

Managing renewals

Follow the curve season over season; spot the exact moment momentum slows and trigger the win-back.

Analysing first-time buyers

Where new audiences come from, which event brings them in, when they buy: fine-tune your acquisition campaigns.

Optimising the average basket

Spot each profile's favourite products to sharpen your cross-selling.

The post-season review

Clear, visual reports for your board, your officials or your investors.

Benefits

What the Analytics module brings to your organisation.

Your activity, readable at a glance

Metrics designed for your industry, not a generic BI tool.

Hours saved every week

No more exports: your reports build themselves.

Opportunities spotted earlier

Slowing sales and under-pressure events flagged immediately.

Invest where it pays off

Every campaign's impact on revenue, measured precisely.

Self-sufficient teams

Marketing, box office, leadership: each with their own metrics.

A sharper pricing strategy

Understand each audience's price sensitivity.

Frequently asked questions

What does the Arenametrix Analytics module include?

Dashboards that are ready as soon as your ticketing system is connected: sales, attendance, memberships and programming, refreshed continuously, with no manual exports and no reports to build.

Do you have to build your own reports?

No. The business reports ship ready to use, with sector metrics such as occupancy rate or season ticket renewal. Multi-criteria analysis remains available by event, channel, product or price category.

Can you compare different audience types?

Yes. First-time visitors, regulars, season ticket holders and occasional attendees can be compared with one another, with sales analysed by segment and by seating category.

How often is the data updated?

Continuously, as sales and visits flow in from the connected tools. There is no export to re-run and no report to refresh.