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Marketing · Included in every plan

The right message, at the right moment.

The Marketing module is Arenametrix's segmentation and campaign tool: it turns your ticketing data into personalised communications by email, SMS and WhatsApp, and links every campaign to the tickets it generates.

1. Platform - Marketing
CENTRALISATION

Centralise your audience knowledge

All interactions come together in a single contact record, updated in real time. Every ticket bought, every visit, every click or shop purchase automatically enriches the profile of your spectators, fans or visitors.

  • 360° view of every contact (purchases, interactions, consents)
  • Complete history of behaviour across all your channels
  • Data enriched automatically from your connected tools
The outcome: A reliable, duplicate-free database, ready to activate.
2. Platform - Marketing
SEGMENTATION

Target the right audiences

Segments built on real behaviours: frequency, purchase history, preferences, geography, engagement.

  • Dozens of targeting criteria (location, loyalty, average basket...)
  • Dynamic segments based on your audiences' behaviour
  • Segments updated automatically with every new interaction
The outcome: Lists that stay up to date, with zero manual work.
3. Platform - Marketing
ACTIVATION

Orchestrate multichannel campaigns

Create, schedule and send email, SMS or WhatsApp campaigns from a single interface.

  • Email, SMS and WhatsApp campaign design
  • Intuitive drag & drop editor with our partner Brevo
  • Automated scenarios based on your audiences' behaviour
The outcome: More relevant messages on every channel.
4. Platform - Marketing
ANALYSIS

Measure the revenue generated

Link your marketing actions directly to the sales they generate and steer your strategy with concrete indicators.

  • Every sale attributed to the marketing campaign that generated it
  • Comparison of the performance of your channels and automated scenarios
  • ROI tracking with dedicated dashboards
The outcome: You know which campaigns create value and where to invest.
5. Platform - Marketing
The self-service demo
Launch your first campaign. Right here, right now.

The product, with no sign-up and no sales call: build a segment, write the message, hit send, and watch results roll in with live ticketing attribution.

Arenametrix: Campaigns
1 · Segment 2 · Message 3 · Results
Criteria
Contacts targeted 47 200
Journeys

Your campaigns keep working after your team logs off.

Welcome
A D+1 / D+7 / D+30 series after a first purchase, personalised by event type.
Re-engagement
Triggered after X days without a purchase, with an offer matched to past behaviour.
Anti-churn
An alert when a member's loyalty score drops, followed by a targeted win-back.
Season tickets
An automatic upgrade offer to regulars after N visits.
Benefits

What the Marketing module brings your organisation.

ROI attributed, not estimated
Every ticket or product sold is linked to the campaign that drove it.
Automation in the background
Welcome, re-engagement, renewals: the platform works around the clock, saving your team hours every week.
Goodbye Excel files
Data flows in from your ticketing systems by itself. No more lists to clean or cross-reference.
Self-service segmentation in 3 clicks
Lapsed members, families, last-minute buyers: target without waiting on IT or an agency.
A protected brand image
Fewer, more relevant emails: dynamic segments put an end to over-messaging.
Revenue beyond the ticket
Trigger merchandise, food and drink and perk offers for the audiences most likely to buy.
Platform

Go further with our other modules.

Connect
The CDP foundation that centralises and cleans every data source upstream, in real time.
Analytics
Analyse sales and steer your strategy with ready-made industry reports.
Sales & Fundraising
Apply the same segmentation power to corporate targets: partners, sponsors, group buyers.
SSO
Give your audiences one account and one login across all your platforms to streamline the buying journey.
6. Platform - Marketing - Connect

Frequently asked questions

What is the Arenametrix Marketing CRM?

The module brings every interaction of a spectator, fan or visitor into a single record updated in real time, then lets you segment those audiences and run email, SMS and WhatsApp campaigns from one interface, with no exports and no re-keying.

Which channels can you use?

Email, SMS and WhatsApp, from the same interface, with a drag-and-drop editor built with our partner Brevo. Campaigns can be one-off or automated based on each contact's behaviour.

How are segments built?

On real behaviour: visit frequency, purchase history, preferences, location, engagement. Segments are dynamic and update themselves with every new interaction, with nothing to maintain by hand.

Can you measure the revenue a campaign generates?

Yes. Each campaign is linked to the tickets and purchases it generates, so you track actual revenue rather than open and click rates alone.

Ready to take back control of your audiences?

In 20 minutes, an expert from your sector reviews your context and shows you how to know your audiences better, automate your marketing and grow loyalty. No commitment, unless it clicks.

Book my demo