Centralize your data to better understand your audiences

Gather your contacts' data in a unified database to improve your knowledge of your audiences. Thanks to Arenametrix CRM, your segmentation is optimized and your targeting more relevant. You can develop new audiences and retain existing ones.

Captures from the Arenametrix solution representing audience segmentation indicators (age, gender, average basket, etc.)

Data connection

Arenametrix collects and organizes data from your business tools: ticketing, website, newsletter, mobile application, store, digital guestbook...

Contact management

Within an individual record, you get a complete view of each contact's profile and interactions. You can quickly access their preferences, purchase history and contact details.

Audience analysis

Using filters designed for event management, you can easily identify and segment the audiences available in your database. You can then target them more effectively.


Unify your data in compliance with the GDPR

The Arenametrix CRM brings together all your contacts in a single, secure repository. It gives you access to a global view of the audiences you interact with, while guaranteeing the protection of their personal data.


Screenshot of the audience engagement pyramid from an Arenametrix database

Efficiently segment and analyze your audiences

Age, location, specific event preferences, purchase recency, level of loyalty or commitment to marketing campaigns...

The Arenametrix solution gives you user-friendly tools to dive into their buying behavior and fine-tune your communication targeting.
Capture of the Arenametrix solution representing the numerous filter possibilities for segmenting a database

Frequently Asked Question

What is Arenametrix?

Arenametrix is a software platform specializing in marketing tools for developing and engaging audiences in cultural institutions, sports organizations and leisure venues. In concrete terms, the Arenametrix solution makes it possible to collect, analyze and exploit audience data gathered via various data sources such as ticketing tools, newsletters, websites, access control, mobile applications, digital guest books...

Who is Arenametrix designed for?

Arenametrix is designed for cultural, sports and leisure organizations that want to use data to better understand and develop their audiences, and offer them the best possible experience.

What types of data are collected?

Arenametrix enables the collection and centralization of a wide range of data, such as ticketing, online store, mobile application, access control and satisfaction data, providing a comprehensive view of audience interaction and engagement.

How does data collection work with Arenametrix?

Data collection differs according to the nature of the data (ticketing data, satisfaction data, mobile application, access control, etc.). The Arenametrix solution connects to the service provider's software via an API key to collect, aggregate and clean the data, making it available in a single database.

Does Arenametrix offer integrations with other software?

Yes, Arenametrix offers integrations with other commonly used tools and software, such as ticketing systems, newsletters, websites, access control, mobile applications, digital guest books and more. You can find them here.

What guarantees does Arenametrix offer regarding personal data protection?

Arenametrix attaches great importance to data protection and complies with current regulations, such as the GDPR (General Data Protection Regulation). User data is handled securely and transparently.

How much does Arenametrix cost?

The cost of Arenametrix depends on various factors, including the size of the organization, the functionality required and the length of the commitment. Contact us directly for a personalized quote.