Museums & Art Centres
Bring visitors back exhibition after exhibition: understand their interests, grow memberships, personalise by cultural affinity.
Museums & Attractions
A visit should never be just a passing moment.
Arenametrix is the audience platform and CRM for museums, monuments and leisure parks: cultural institutions use it to know their visitors, increase repeat visits and grow memberships, shop sales and philanthropy.
160+ cultural venues trust us
Who it's for
Every venue has its own visitor dynamics.
Monuments & Castles
Make the most of every visit and relationship: individuals, groups, schools and partners tracked over time.
Parks & Tourist Sites
Turn a day out into a year-round relationship: analyse attendance, re-engage locals, grow ancillary revenue.
Your challenges
Your daily challenges do not fit a generic CRM.
How do you bring back a visitor who only comes once?
Habits, location, interests: trigger personalised communications after the visit.
The benefit: Occasional visitors turned into loyal audiences.
How do you simplify group management?
Schools, professional groups, associations: enquiries, conversations and history centralised.
The benefit: Efficiency, and professional relationships done properly.
How do you turn regular visitors into members or ambassadors?
Identify your most engaged visitors and offer membership, loyalty or patronage at the natural moment.
The benefit: An engaged community around your institution.
How do you spread your attendance more evenly across the year?
Analyse habits and activate the right audiences with the right messages during quiet periods.
The benefit: Balanced flows, a better experience, optimised revenue.
Platform
A platform built for the realities of visitor attractions.
Connect
Connected ticketing, shop and access control: get a complete view of every visitor.
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Marketing
Segment your audiences and personalise based on history, engagement and buying habits.
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Analytics
Visitor flows, audiences, exhibitions and revenue: track your performance and anticipate opportunities.
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Sales & Fundraising
Groups, schools, tour operators, partners and patrons in a single space.
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SSO
A single account for your whole digital world: every visitor finally recognised.
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The complete platform
Arenametrix connects your entire ecosystem to help you know your audiences better and build their loyalty.
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Your season, automated
A visitor year with Arenametrix.
Scroll through the year: at every key moment, campaigns fire on their own for your visitors.
Slide through the season
June
Pre-season
Results
They bring their institution to life and grow their communities with Arenametrix.
Museums & Art Centres
Palais de Tokyo
Growing its community of members with an automated communication strategy.
+130%
memberships
80%
of contacts renew
Museums & Art Centres
Culturespaces
Driving the visitor journey across several sites with marketing automation.
10
sites within a single CRM
77%
average open rate
Parks & Tourist Sites
Nigloland
Running a communication strategy within its CRM for the launch of a new offer.
18%
of sales generated
+5%
click rate
Frequently asked questions
Which institutions is Arenametrix for?
Arenametrix is the audience platform and CRM for museums, monuments and leisure parks. Cultural institutions and tourist sites use it to know their visitors, increase repeat visits and grow memberships, shop sales and patronage.
How do you bring visitors back?
Each visit feeds a single profile, then the platform triggers automatic campaigns at the key moments of the year: a thank-you after the visit, a satisfaction survey, the announcement of a new exhibition. A one-off visit becomes a lasting relationship.
Does Arenametrix help grow revenue beyond ticketing?
Yes. By combining ticketing, shop and membership data, the platform identifies the visitors most likely to buy and sends them targeted offers, whether a membership, a shop item or a donation. Generic promotions give way to relevant proposals.
Ready to take back control of your audiences?
In 20 minutes, an expert from your sector reviews your context and shows you how to know your audiences better, automate your marketing and grow loyalty. No commitment, unless it clicks.