Create a spectator journey around an event for the show Julia at the Cabaret at Pastoo
Pastoo is a Belgian federation specialized in creating sustainable cultural events carrying strong values. Music festivals, street art, immersive walks, and show creations—their events are diverse and offer life-sized emotions to their audiences.
The spectator experience does not start when the show begins. Indeed, an effective spectator journey is support before, during, and after the performance. Practical information, communication of complementary services, and gathering of feedback are all elements that allow for a smooth experience.
Keen to offer the best possible experience for the itinerant show Julia at the Cabaret, and to highlight its catering offer, Pastoo (a creative agency of cultural events) and Arenametrix worked together to build a specific spectator journey based on marketing automation scenarios.