Centralising SC Bastia data sources and training the club teams on Arenametrix marketing and CRM platform
Sporting Club Bastia is a football club founded in 1905. Winner of the French Cup in 1981 and finalist of the UEFA Cup in 1978, the club through its history and identity brings together a large and local fanbase.
Taking advantage of the international break due to the 2022 World Cup, SC Bastia recently equipped with Arenametrix marketing and CRM platform was able to accelerate the use of the tool with the centralization of multiple sources of fan data and the sending of first targeted campaigns.