Crazy Horse, the most emblematic Parisian cabaret founded in 1951, is renowned
for its incomparable style and unique expertise in celebrating femininity through
unprecedented and surprising creations and stunning light shows. An exaggerated
aesthetic, a vision of the powerful and free woman, a breath of impudence, and a
distinctive perspective on current events are all elements that compose a unique
artistic signature, attracting artists and celebrities from around the world.

Crazy Horse occupies a unique place in the Parisian cultural scene. For this cabaret, the major marketing challenge is to ensure the full occupancy of its 210-seat venue while optimizing its revenue.

Guiding the user in their navigation and leading them to the purchase action is one of the concerns of commercial managers. However, many navigation paths lead to a basket that is then abandoned before the final purchase. One of the keys to overcoming this recurring problem is setting up automated reminders reminding the spectator that there is still time to validate their reservation.

Arenametrix supports the Crazy Horse teams in implementing these automatic reminders, from setting up scripts to send ticketing information to the CRM in real time to creating email templates that personalize the experience according to the type of product present in the basket.