Rewarding Loyal Fans with a Contest

Since 1998, Le Chabada has been a certified SMAC venue with four core missions:

• Hosting concerts that promote musical diversity and support the local scene,
• Supporting musical practice, from amateur groups to professional projects,
• Running cultural initiatives for and with underserved communities,
• Supporting local music professionals and actors.

Contests: A Powerful Engagement Tool

Contests are highly attractive and provide a playful way to engage your audience, regardless of their level of involvement—whether acquiring new prospects, welcoming first-time attendees, retaining regular buyers, or thanking loyal fans.

Organizing contests can serve several purposes:

• Acquisition: Collect new contacts and grow your audience base.
• Retention: Re-engage past contacts, retain new ones, and reward your most loyal fans.
• Audience Insights: Gather valuable data on your contacts to better understand them.

For its 30th anniversary, Le Chabada wanted to celebrate its audience with several special initiatives. To thank their most loyal followers, the team decided to offer a standout gesture for those who have supported the venue for years.

The audience team chose to give away 10 ChabadORe passes (granting access to all 2024 concerts). They leveraged Arenametrix’s segmentation and registration tools to distribute the contest via email.