Les Grands Bois

Optimise your communications with effective segmentation

Find out how Les Grands Bois place their audiences at the heart of their strategies, through fine-tuned segmentation and personalized communication.

Located in the heart of the village of Saint-Casimir, QC, in a former cinema dating from 1946, Les Grands Bois is an atypical venue, with a microbrewery on the first floor and concert hall on the second. It fulfills a dual mission:
to promote culture in rural areas and to help revitalize the Quebec brewery scene by offering high-quality beers.

Centralize your data for greater efficiency

Before Arenametrix, Les Grands Bois had several distinct tools to manage its relationship with its audiences:
ticketing software, several Excel files to manage the audience database and an emailing platform.

Les Grands Bois is a multi-disciplinary venue with several missions. This microbrewery, which runs a concert hall and organizes 3 festivals a year (La belle Veillée, Commission B and les vendredis saints), caters to a wide range of audiences, from beer enthusiasts to comedy and music fans, whether or not they live in the region.

However, information from these different targets was scattered, making communication tedious. Les Grands Bois teams decided to equip themselves with a unique, easy-to-use solution enabling them to:

  • Centralise data in a single platform for a 360° view of contacts
  • Segment according to various criteria (purchases, profession, membership of a structure, geolocation, language preference, reaction to communications, etc.)
  • Personalise and differentiate marketing communications, to better address each individual and highlight the right performance for the right contact

What we've done

  • Connection to data sources: Arenametrix connected to their ticketing software and their website to automatically integrate customer data on a daily basis.
    These connections enabled us to enrich our knowledge of contacts and centralise information on a single sheet.

  • Contact segmentation: Thanks to the many Arenametrix filters (personal, socio-demographic, behavioral, marketing information, etc.), Les Grands Bois marketing team was able to identify and analyze each segment of its audience. These segments can then be easily mobilized for personalised communications.

  • Segment-specific communication: Each opportunity is communicated to a contact list adapted to deliver targeted messages to appropriate audiences.

38

targeted campaigns sent out in 9 months

33%

Opening rate of an email promoting an artist's return to ticket buyers of their initial performance

20%

clicks converted for this email

60%

Opening rate of an email sharing practical information

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With just a few clicks, Arenametrix helps us to better know, better segment and better communicate with our audiences based on their profiles.

Our next project is to optimise our loyalty program to not only target loyal audiences, but also reward them in an automated way.

Chloé St Hilaire, Communications & Marketing Coordinator, Les Grands Bois
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