With the Marketing Automation module, you can create the ideal relational journey through selected, personalized automations at each key moment in the audience experience.
You can set up before-to-after event scenarios and save time by automating certain time-consuming tasks.
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Thanks to pre-configured scenarios, you can guide your audience from the initial intention to the final act of purchase.
The module enables you to set up welcome and abandoned basket follow-up scenarios to support your individual audiences. You can also automate the management of incoming requests from professional audiences (CSE, schools, sponsors, donors and more).
Once the purchase has been made, continue to support your audience with scenarios to optimize their experience.
Just before the event, send them all the information they need to be prepared. On site, automate the sending of an SMS or mobile notification about available services (checkroom, catering, mediation, attendance...). Once the event is over, monitor customer satisfaction with listening devices (surveys, GuestViews digital guestbook..).
After the event, build audience loyalty according to your objectives, the type of event and the expectations of your audience.
Identify your loyal individuals and automatically offer them loyalty programs after several visits, or automate a reminder at the end of a subscription.
Develop an up-selling and cross-selling strategy with your high-value-added audiences.
Sending communications to the public isn't the only task you can automate with marketing automation.
The module also lets you automate the segmentation and qualification of your audiences, or automatically manage your disengaged contacts according to GDPR-compliant rules.
